On June 19, 2019, Shuangqing Tile’s 2019 Gold Medal Store Manager Special Training Camp was opened in Zhengzhou. This special training lasted for three days. 200 family members of Shuangqing Tiles participated in this special training.
For this special training, Shuangqing Ceramics specially invited Liu Senhai, a well-known practical expert in the industry and former vice president of Dongpeng Business School, to teach the students. The content of the course is further improved on the basis of the original learning, from store management execution standards to channel promotion execution standards, so that students can standardize the actual operation of the terminal, which is more conducive to the consumption experience of end customers, thus promoting the sales of the terminal.
At this stage, in the face of the continued downturn in the terminal market, Shuangqing Tile has chosen to attack against the trend, work hard on internal skills, continue to learn and improve, and build a strong sales team. Challenge and respond to sluggish market environments to ensure the team's combat effectiveness in adverse sales situations.
This study not only systematizes and standardizes the original knowledge, but also assigns responsibility for the sales process of the terminal store to everyone, so that every member of the team understands and understand their own work and responsibilities, and refine the division of labor. At the same time, they have put forward higher requirements for the management of terminal store managers, so that each store manager can truly achieve their goals at the end of the day.Give full play to their strengths in end-end management and lead the team to achieve higher goals.
At the same time, Shuangqing Tile specially invited its strategic partner Jack Marketing to assist in this special training camp. Mia, a senior event planning teacher from Jack Marketing, provided an in-depth analysis of WeChat for the students. Marketing planning and the implementation of WeChat activities, through case studies and analysis of WeChat marketing methods and precautions, allow students to truly understand the role of WeChat marketing and truly implement it on the terminal. It is understood that Shuangqing Ceramics has also cooperated with Jack Marketing to launch terminal activities to protect dealers' terminal activities.
Pan Dewen, CEO of Guangdong Foshan Role Road Brand Strategy Consulting and Design Company, shared with students the competitive strategy behind the new positioning of the Shuangqing ceramic tile brand and the four key points of the new positioning of the Shuangqing brand. The dimensional and practical model allows students to have a deep understanding of the upgraded brand positioning of the Shuangqing Ceramics brand, and provides resource guarantee for dealers to do brand output at the terminal.
Wei Zhaoqing, chairman of Shuangqing Tile, said in his speech at the opening of the special training camp that the current situation in the entire industry is very severe. In such a severe environment, various ceramic tile brands Terminal games are coming one after another. What many brands see in such an environment is fierce and cruel competition. However, shopping malls are like battlefields, and competition is like this. It’s just that the construction and ceramics industry has been in the center of an imbalance between supply and demand before, leaving business sitting. I got a ride, but with the development of the industry, consumption has become more and more rational, and competition has begun to become fierce. Wei Zhaoqing said that if there is competition, there will be opportunities. We cannot sit back and wait for death. Shuangqing Tile must take the initiative and look for its own opportunities. Of course, opportunities are left toThose who are prepared, therefore, Shuangqing Tile must actively prepare for war, and only then can we firmly grasp the opportunity when it comes and buck the trend.
It is understood that registration for the second Rockets training camp of Shuangqing Tile was also launched at this special training camp. The first Rockets training camp in 2018 has come to an end, but the spirit and friendship of the Rockets still remain in the hearts of the students. The learning of the Rockets is far more than the learning and improvement of knowledge. It is more about sharing and communication among peers, common goals, different methods, collision of ideas, and altruistic thinking. This is the foundation of the Rockets and also One of the reasons why Shuangqing’s family actively participated.
Through the learning in this special training camp, Shuangqing Tile’s sales and service capabilities at the terminal will be further improved. Shuangqing Ceramics aims to continuously strive to provide consumers with better products and services. Shuangqing Ceramics Wei Zhaoqing said that the next thing Shuangqing Ceramics has to do is to follow its own path and build a brand road with Shuangqing characteristics!
(Enterprise contribution)
