Aoxiang elites are getting stronger and stronger!
China Ceramics Network News On July 26, "Channel is King - Aoxiang Ceramics 2019 Elite Tour Society" was successfully held! Terminal elites and business backbones from all over the country gathered at the Foshan Marketing Center of Aoxiang Ceramics to jointly interpret the password of channel upgrades and focus on breaking through the terminal market.
During these four days and three nights of training and learning, they will comprehensively improve from the four dimensions of team, channel, product, and thinking. Let us take a look at this wonderful Study tour process.
Camp opening·Embrace learning and take the initiative to seek change
At the beginning of the study tour, teacher Xia Qiaoli from the Business School provided guidance for the opening of the study tour. Teacher Xia formulated challenges and breakthroughs for each elite, completed the cultivation of understanding and tacit understanding among team members, and laid a good foundation for the following training.
Teacher Xia Qiaoli of Enterprise Business School
Team display, game interaction
Leader’s speech·Active learning and team improvement
Zhao Yin, marketing general manager of Guangdong Aoxiang Ceramics Co., Ltd., delivered a speech for this special training camp! Mr. Zhao first expressed his warm welcome and sincere thanks to all the elites for their arrival!
Mr. Zhao said that with the changes in the economic environment and changes in the consumption structure, household consumption has been diverted through multiple channels and competition has become increasingly fierce. Therefore, only by actively learning, constantly breaking through yourself, and improving the team's combat effectiveness can you be more likely to win the market.
Mr. Zhao hopes that the elites can overcome difficulties, seize the space and time for learning, learn something, learn something, and apply what they learn. Through this study Bring new changes and new strength to the team.
Zhao Yin, marketing general manager of Aoxiang Ceramics
Channels are king, open up channels and achieve double-speed growth
Teacher Yuan Shibin, who has 10 years of experience in building ceramics training and is an expert on the promotion rate of China's building materials industry, teaches the "Channel is King" course for Aoxiang elites. As the proportion of experiential consumption becomes more and more important, the phenomenon of channel diversion will become more and more intense. How should terminal stores cope with it? As the new media era arrives, what can terminals do? Teacher Yuan uses a variety of practical skills to address these issues, answer questions for elites, teach customer acquisition channel strategies in the new retail era, and provide valuable advice for new store performance growth.
Teacher Yuan Shibin, an expert on the improvement rate of China's building materials industry
Practical course, take notes quickly
Empower marketing, change thinking, and systematically manage the team
Faced with the constant changes in the market environment, how can we change our thinking to achieve a true self-breakthrough? Teacher Wang Yonghong (Da Wang), the chief training expert of China's home building materials industry, solves the root cause of systematic management thinking by changing the way of thinking.
Teacher Wang Yonghong (King), the chief training expert of China's home building materials industry
Classroom highlights
Understand the brand · Si Gao Aoxiang and promote the continuous advancement of the terminal
Lack of understanding of the industry, incomplete knowledge system, and unfamiliarity with brands and products are the pain points of many dealers. Mr. Jiang Ping, general manager of the marketing department of Aoxiang Ceramics, showed the different Aoxiang to the elites present through four aspects: good appearance, high traffic, high quality and high cost performance. While conveying the development direction of the brand, Mr. Jiang also hoped that the elites present could change their thinking, keep up with the brand, and work hard for a common cause!
Teacher Jiang Ping, General Manager of Aoxiang Tile Marketing Department
Knowledge answering interaction
More useful information, more fun, and more refined service first
This is not only an era of products, but also an era of services! Mr. Huang Ruzhou, general manager of 3D Home Foshan Branch, shared "Refined Operation Services" with the elites from the aspects of talent training, team building, marketing and promotion, etc., emphasizing the power of the team and the importance of refined services to help Aoxiang Elite improves terminal store management.
Teacher Huang Ruzhou, General Manager of Sanweijia Foshan Branch
No big names, no big names! Mr. Feng Lili, a gold medal lecturer of Aoxiang ceramic tiles, brought "Decrypting the sales secrets of Aoxiang large rock slabs", comprehensively interpreted the advantages of large rock slabs, and solved various problems in the sales of large rock slabs in a targeted manner.
Aoxiang ceramic tile gold medal lecturer Mr. Feng Lili
To understand products, you must also understand design! In the "Design Marketing" course, 3D Home instructors guide students step-by-step throughout the process, master the software operation methods, use software to feel the charm of design, and work with students to analyze design, play with design, and use design to empower marketing.
Practical courses
Camp conclusion·Embrace the team and be grateful to each other
After several days of fierce competition, the outstanding team was honored. This is a night of glory and a night of thanksgiving! At the camp closing party, everyone expressed their gratitude to Aoxiang Ceramics, our partners, and their own efforts!
Glory team awards
Happy Camp Party
Enter the factory and explore the source of high quality
The fourth and last day of the study tour, the elites walked into the Foshan Sanshui production base of Aoxiang Ceramics and explored the source of the high quality of Aoxiang Ceramics from a distance! The fully automatic intelligent automated large slab production line amazed the elites present. They were full of confidence in the strength of Aoxiang ceramic tiles and even more confident in the sales of large rock slabs!
Elite students enter the factory
Visit the factory
The four days and three nights of rich courses came to an end with the students reluctant to say goodbye! Everyone can’t wait and look forward to applying the knowledge they have learned in actual sales when they return. Some students even sent a banner to this training to express their gratitude to the teachers and team of Aoxiang Ceramics and look forward to the next training!
Students expressed their approval for this training
Students’ recognition of the Aoxiang team
Study hard and work hard! In the future, Aoxiang people will maintain a continuous learning mentality, constantly improve themselves, and continue to move forward quickly to improve the competitiveness of the brand, improve the combat effectiveness of the team, and provide higher-quality home furnishings to more consumers.life experience.
(This article is provided by the enterprise)
