China Ceramics Network NewsOn the afternoon of September 9, Paulola Ceramics' autumn and winter new product launch conference was held at Paulola·Brand Operation, Building T15, Shanzhi New City Held at the Management Center.
In the presence of Lu Ruoxin, chairman of Paulola Ceramics, Fan Yucheng, managing director of Paulola Ceramics, Chen Jinguang, founder of Hong Kong Sicheng International Design, Yin Hong, secretary-general of Foshan Ceramics Industry Association , Liu Xiaoming, editor-in-chief of China Ceramics Network, and other guests as well as more than 20 media witnesses, the new products of the three major trend series of Paulola ceramic tiles were unveiled.
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The release of new products further confirms Paulola's previous proposal of "Carrying differentiated innovation to the end ” brand development concept. At the same time, Paulola also proposed a plan to become a top 20 brand in the building ceramics industry within three years.
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Paulola Chairman LuRuoxin
Interpretation of three new products
At this press conference, Paulola released three major products, including the750*1500mm Starlight Stone Series, the Luxury Platinum Series, and the Imported Slate MAX Series!
First series< /span>
Starlight stone series, one stone has two sides: starlight side and matte side. Among them, the starlight surface adopts innovative technology: matte diamond dry particles + starlight diamond dry particles + 18° starlight soft polishing.
Starlight surface has seven major advantages:
1. Super wear resistance: The wear resistance is better than ordinary Fully polished marble glossy tiles are more than 3 times more expensive.
2. Super hardness: Mohs hardness reaches 6 or above , 1 to 2 levels higher than the glossy fully polished marble glaze.
3. Super anti-slip: Targeted anti-skid technology, anti-skid is 2 levels higher than glossy bricks.
4. Strong anti-fouling: Good anti-fouling performance, with Bright bricks are of the same level, one level higher than ordinary antique bricks.
5. Refined dry particle technology: Matte Diamond Dry Grains/starlight dry diamond grains are only 1/10 of the grain size of ordinary semi-polished dry grains. The refined starlight is softly polished at 18° to maintain the grain shape, strong three-dimensionality and delicate texture.
6. Starlight 18° soft polishing technology: Original method to reduce light pollution The 18" starlight soft polishing technology effectively reduces light pollution (the brightness of glossy tiles is generally 90°).
7. New technology of starlight diamond dry particles: Yingying Starlight , sparkling, unique light luxury texture, interpreting the new trend of modern design and fashion.
The matte surface adopts matte diamond dry grain + starlight diamond dry grain process.
Seven advantageous features:
1. Super wear-resistant: The wear-resistance is higher than ordinary Throw away all DaliStone glossy tiles are more than 3 times more expensive.
2. Super hardness: Mohs hardness reaches 6 or above , which is 1-2 levels higher than the glossy fully polished marble glaze.
3. Super anti-skid: Anti-skid is 2 times higher than glossy tiles class. One level higher than ordinary antique bricks.
4. Strong anti-fouling: Compared with ordinary dry granular antique Brick products are 1 level higher.
5.100% no light pollution:Matte technology, brightness as low as 6 or below, completely eliminating light pollution (brightness of glossy tiles is 90°)
6. Refined dry particle technology: Matte Diamond Dry Granules/Starlight Diamond Dry Granules are only 1/10 of the size of ordinary semi-polished dry granules. They maintain the granular shape, have a strong three-dimensional effect and have a delicate texture.
7. New technology of starlight diamond dry particles:In matte On the basis of this, add star diamond dry particles.
Second Series
The main specifications of the platinum luxury series are 6 0 0 x 1 2 0 0 mm, which include Sapphire, Miracle, Interstellar, Chinese Elements and Black Cat< /strong>.
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Third Series
Imported slate MAX series, specifications are 2400X1200X6mm, 2400X1200X9mm, 3200X1600X9mm.
It is understood that this series is 100% imported with original packaging and has four major characteristics:
1. Selected super high-quality raw materials, the aluminum content is 3-4 points higher than ordinary products, and the whiteness is twice as high, which can better adjust and stabilize the brick shape and toughness of the product.
2. Extra large specifications 1.6x3.2m, 1.2x2.4m, multiple series with continuous pattern/unlimited The continuous pattern visually extends the space in all directions, making the space more open.
3. Select the world's top precious stone textures as the source of pattern creativity, using 3D high-precision digital inkjet Penetration technology restores the texture and texture of real stone, with a resolution as high as 400dpi, and the texture is natural and lifelike, all in one go.
4. Imported high-quality large rock slabs from international trends, original Italian design, unique colors, and comfortable , fashionable and beautiful in one.
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Fan Yucheng, Managing Director of Paulola Ceramics
Analysis of Paulola’s future marketing plan
In 2019, Paulola's new strategic positioning is "New Design·New Luxury". It will continue to build a light luxury brand based on a global perspective and use Differentiation of craftsmanship and brand luxury will upgrade consumption, create differentiated perception and experience, create luxurious visuals and terminals, and ensure the overall healthy development and perception of the brand, thereby improving market competitiveness.
Next, the Paulola brand will continue to improve scene marketing, effect marketing, and service marketing to carry out differentiation to the end. It will mainly focus on four major aspects: products, services, scenes and display effects.
Among them, in terms of scene differentiation, Paulola's unique standard SI system will be formed. According to the node control of the exhibition hall sales process, the store sales process logic will be integrated into the exhibition hall design. , with "Fast, Slow, Stop, Sit" as the sales nodes, forming the 2019 version of the latest store display specifications.
In the next three years, Paulola's strategic planning goal is to become a top 20 brand in the ceramic industry.
At the meeting, Lu Ruoxin, chairman of Paulola Ceramics, signed a contract with Chen Jinguang, founder of Hong Kong Sicheng International Design. In the future, Chen Jinguang will be responsible for the design of version 3.0 of the Paulola terminal store.
Is it possible for Paulola to become a top 20 brand in the building ceramics industry within three years? Let’s wait and see!
