New changes,
Change will lead to success,
The general rule is long.
Hence the name: New Life.
The new image takes the shape of "Nezha", the popular element "headphones" as decoration, and the concept of "balloon", representing the gestation process after the collision of traditional and contemporary culture
The 2019 Guangzhou Design Week, with the direction of "Design + Material Selection for Private Residences and New Commercial Businesses", has launched a more philosophical theme this year - Freshman FRESH. Its promotional posters still use the avatars of international friends as in 2018. The picture is no longer an exaggerated expression, but a return to design techniques. Through the perfect combination of flat colors + fonts + shadows and other effects, a very artistic poster is presented, which is trendy and dazzling. Here, the sense of rebirth is reflected.
Posters outside the exhibition hall
In addition, this year's exhibition has several major highlights compared with previous years: the four-day exhibition period, one day longer than in the past, covering weekends; the two halls are linked, in addition to the Poly Hall, a Nanfeng Hall has been added, and the area has been expanded to 12 10,000 square meters; since the ticket purchase and admission was launched in 2018, there are different ticket purchase and admission methods in 2019: early bird discount tickets, early bird tickets, and on-site ticket purchase (selling tickets is so interesting). Zhongtaojun has to tell the truth: the organizer of the exhibition will make a fortune.
Pilgrims from all over the country
Is it hot? An informative and interesting exhibition, according to official data: the total number of visitors to Guangzhou Design Week in 2018 was about 260,000... How can this not bring down you rich people (exhibitors)? Attract it? It is reported that there were more than 700 brands participating in the exhibition in 2018, and the number of participating brands in 2019 reached 1,000. The market environment is not good, and everyone is looking for a way out. Excellent exhibitions are often battlefields with fiercer competition among brand exhibitors. The exhibition is divided into six major sections. Nuo, BMI Blue Mountain Impression, Tete, Bode, Mona Lisa, BOBO, Samit, Jinyitao, Dongpeng ART+, etc.) are all gathered in the building and decoration materials exhibition area (Hall 1/2 on the first floor of Poly; Building No. 7 on the first negative floor).
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Yiya - Comparative Memories
In particular, when the number of participating ceramic brands suddenly increased in 2018, the exhibition was criticized by people inside and outside the industry: Is Guangzhou Design Week going to become the Guangzhou Ceramics Expo? However, two months before the start of this year's exhibition, Zhongtaojun heard that one or two ceramic brands that have participated in the exhibition all year round chose not to participate in the exhibition this year due to strategic issues. This is expected. For example, a few years ago, a certain ceramic brand positioned as antique bricks went from "obscure" to the peak of "sought after" with Guangzhou Design Week. It can be said that they really moved forward hand in hand. I still remember that the antique brick brand had begun to use the resources of the exhibition platform to conduct on-site interactive activities such as art exhibitions, designer forums, or annual designer tours. However, it suddenly stopped participating in the exhibition a few years ago. This will somewhat make It's hard for people to understand. Upon further questioning, the person in charge of the brand told me that it was also a matter of brand strategy.
What they call brand strategy should be that the existing model cannot meet future needs, so the brand needs to change and move in a new direction, like a desire for rebirth - to break away and perhaps transform again. With little criticism and doubts, the organizers of this year's exhibition have really thought deeply and made many changes. The "improvement plan" for the exhibition mentioned in the preliminary warm-up is perfect, but I don't know what it will be like on site. presentation?
Yiya - Live Sensory Chapter
Judging from the number of participating brands and the number of visitors on the first day of the exhibition, the criticism is ultimately a verbal act. In fact, the number of ceramic brands participating in Guangzhou Design Week this year is still more but not less. Some ceramic brands are still "New franchisees" participated in the exhibition, such as General Ceramics, Baxter Ceramics, etc.
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General Ceramics Booth
General Ceramics made its first appearance mainly with "M·Xingsheng"With the theme, the booth boldly presents a post-modern style expression that breaks through the tradition and an immersive experience in the future science fiction style through the seamless integration of fashionable textured ceramic tiles and the imaginative starship creative design concept. During the period, Liu Han, director of the General Corporate Image Construction Center, and Zhong Taojun said: Brands that use the designer channel cannot build a good channel by participating in one or two exhibitions. General Ceramics’ participation in this exhibition can be regarded as a kind of Try, but what I value more is their traffic flow. It is expected that 400,000 people will visit the exhibition. If half of them pay attention to the exhibition, it will be a success. Moreover, many universities in Guangzhou regard Guangzhou Design Week as part of social practice. It’s okay for a brand to spend hundreds of thousands to get the attention of hundreds of thousands of people.
Baxter Ceramics Booth
It is also the first ceramic brand to participate in the exhibition - Baite Ceramics. Not long ago, Li Shufen, marketing manager of Shuncheng Group, mentioned: Baite Ceramics’ participation in Guangzhou Design Week will continue to build the brand Mr. Baite’s Chameleon IP and return to the value proposition of the brand. The brand does not have a fixed label but will have some differences. Identity. Today, when Tao Jun walked into the booth of Baite Ceramics, he heard someone else chatting with his friends and said: Do you know what it displays? It just shows a theme and no product.
Specially designed negative ion ceramic tile booth
In order to continue to build brand IP and combine with the theme of the exhibition, there are also special negative ion tiles. Different young models in different functional booths of the booth perform in real lifestyles. This time, Xu Qingliang, the designer of the Filona cement brick booth, met Zhongtao Jun at the exhibition and reflected that in the current period of innovation and change, many booths are more trendy and younger.
Looking at this situation, will this exhibition be criticized as a performance art exhibition again?
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Zhongtaojun believes that exhibitors participating in the Professional Design Week require more energy than participating in other materials exhibitions such as ceramic expos and construction expos. In order to attract professional visitors, they have used all their tricks, such as Nobel Ceramics’ “Sketch Imagination LAB”, Xinzhongyuan’s Design Star Pavilion, Guanzhu Ceramics’ “Tide·Origin of Things” concept exhibition, etc., these brands not only hired well-known space designers to design their booths The design, as well as the theme of the exhibition, is presented as an art exhibition in which potteryWhen you see that a certain brand is curated at the end of the theme definition, you can’t help but laugh and ask: Who is the curator?
Special media event at the Guanzhu Ceramics booth
“For a design exhibition, should exhibitors display products or design concepts to attract designers more?”
Peng Zheng, the designer of the Guanzhu Ceramics booth this time, said: The brand's theme trend, through visual expression, is essentially a new life. Return is a new discovery. In the past, ceramic tiles were By imitating stone and wood, we have never thought about how it is formed. We just want to stimulate more inspiration from everyone.
Jianyi marble tile booth
At the Jianyi marble tile booth, its chief designer STEFANO TROVATO said: Every designer will focus on different points according to their different needs. Of course, if the brand product is attractive enough, it will definitely be the first. We focus on products for a while, but in fact, companies should pay more attention to their own company philosophy. Products such as Jianyi marble tiles are just media. We most want to convey Jianyi’s design concept.
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Bode Precision Tile Booth
This is the third time for Bode Seiko Ceramic Tiles to participate in the exhibition. The booth is different from the past. It uses a pure triangular structure to create a unique aesthetic feeling. It is said to be the integration of technology, aesthetics and application of its new crystal corundum product. Interpretation of the Trinity. Li Liangfeng, Marketing Director of Bode Precision Tiles said: Bode’s booth design needs to be different from the past, otherwise people will think that the brand is engaged in industrial design, and this time the booth is mainly For product display, there are only 3 products in the entire booth (actually there are more than 60 styles), but less is more. The theme of the exhibition "Rebirth" represents the budding state of the industry. We also hope to bring something different to the high-end market with brand-new products. In the past, ceramic tiles and stone were clearly divided, but now both industries are blurring, making Ceramic tile products no longer just imitate stone, among which the industry's hotly recommended slate and our Bode's double crystal corundum single-piece forged stone are examples of this.
A group of "new students" show their "voice"
Compared with previous exhibitors, brands such as Mona Lisa tiles, Jinyi ceramic tiles, Bode Seiko tiles, and BMI Blue Mountain Impression have also undergone major changes.
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It doesn’t matter how new you are, but in the final analysis, you still have to rely on yourself, and the platform is the fulcrum.
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This design week is a paradise for color lovers and art lovers
Article/Si Tao
The annual international design exhibition-2019 Guangzhou Design Week grandly opened today (December 5), bringing a lot of popularity and warmth to this cold winter month. Facing the cold wind and the faint morning light, Zhong Taojun rushed to the Poly International Trade Center and began a full day of exhibition viewing.
Although I was mentally prepared to see "people following the crowd", I was still shocked. This was not a show at all, but a person. However, this also proves that Guangzhou Design Week is indeed a major exhibition with great influence and wide spread. At this level, Zhongtaojun is very proud of Guangzhou Design Week.
There are many highlights in this Guangzhou Design Week, whether in terms of space art, color application or product display, they all show extraordinary charm. In the competition among heroes, who can win?
Eagle 2086 Tile
The exhibition hall of Eagle 2086 is very Beijing-style, with a pure Beijing courtyard feel, combined with the newly launched state-of-the-art ink Beijing bricks of Eagle 2086. It is understood that this is Eagle Brand 2086, following the commemorative edition ink Beijing brick and the collection-grade ink Beijing brick.The third generation of ink bricks developed by Beijing. Compared with the previous two generations of ink Beijing bricks, the artistic-grade ink Beijing bricks launched during the design week are richer in product tones, with new bronze products added. At the same time, the artistic-grade ink Beijing bricks incorporate traditional seals, carvings and other techniques to match the Beijing bricks. The texture of bricks is combined with modern design to make the cultural connotation of the product more profound and diverse.
Eagle Brand 2086 Exhibition Hall
Nobel Tiles
"Oh, my god!" (I guess Li Jiaqi's tone of voice), this is what Mr. Zhongtao wants to say the most after visiting Sketch Paper-Sketch Imagination Lab. The second year of research results of the [Traditional Color Texture Research Project] jointly launched by Chuang Foundation, Rong Design Library and Nobel Ceramics - starting from the design itself, focusing on the "paper" in traditional materials, and presenting it through different forms of paper "Sketch" creation and inspiration recording during the design process. This simply touched the girl's heart in everyone's heart and made Tao Jun never want to leave.
Nobel Pavilion
First of all, there is a hazy aesthetic feeling from the outside of the exhibition hall. The low-saturation color ceramic tiles really touch the hearts of girls, is it true? It can be literary and fresh or playful and cute, it can be simple and elegant or high-end and antique. The texture and color of the tiles perfectly replicate the different shapes of paper, which won the praise of exhibitors.
Crown Bead Ceramics
The Guanzhu Ceramics Pavilion with the theme of "Tide and the Origin of Things" is a "strange" pavilion. Why do you say that? Because at first glance, this exhibition hall did not have a single tile or any ceramic elements, Zhongtao Jun once thought that he had entered the wrong exhibition hall. I wonder if you have considered that among the exhibitors there are science students like Zhong Taojun who have no artistic talent. Guanzhu Ceramics is veryChang thoughtfully opened a special media event, and the curator led the media and other exhibitors to visit the Guanzhu "Tide·Origin of Things" concept exhibition hall.
Guanzhu Exhibition Hall
The rebirth understood by senior interior architect Peng Zheng (curator of Guanzhu 2019 Design Week Exhibition Hall) is to pursue the essence of material (ceramics), return to the essence of ceramics with pure white, return to metal, wood, water, fire and earth, and Enter the world of ceramic tiles with your senses.
Jinyi Ceramic Tiles
The Jinyitao Exhibition Hall uses a very eye-catching girly pink as the exterior color, attracting countless exhibitors to take photos and check in. Look at this eye-catching pink wall, it’s like a ready-made art wall, so you can take a proper artistic photo.
Douglas Tiles
The large slabs (rock slabs) of the Douglas Pavilion are rich in color and texture. The slabs are cut into various geometric shapes to show the chamfering process of the slabs and can be used as decoration or practical life tools, such as this paper box.
Paper boxes made of slate
Douglas Tile Exhibition Hall
Zhongtaojun found that the ceramic companies participating in this year’s exhibition are very clear about the purpose and target audience of Guangzhou Design Week (mainly designers), exhibition hall designIt's very artistic, not to showcase products, but to shorten the distance between you and the designer. Typical examples are Nengqiang Ceramics and Baxter Ceramics.
Baite Ceramics uses the three primary colors of red, blue, yellow and neutral gray to make the building block cardboard exterior wall, which is extremely gorgeous and stunning. The design concept of the color theme is very eye-catching and a complete visual enjoyment.
Baxter Ceramics Exhibition Hall
Nengqiang CeramicsThe exhibition hall is built of logs and has an original and natural feel. Except for the floor, there are almost no ceramic tiles on the walls. It is understood that this mysterious woodtop country aims to showcase the natural, simple, fashionable, elegant and literary life attitude of Blue Mountain Impression Woodtopia series products.
Nengqiang Ceramics Exhibition Hall
Zhong Taojun still has different people giving feedback with pictures and texts from different angles. Do you feel the power of new life?
