ANNWA Anhua was founded in 2003. It is one of the well-known enterprises in building ceramic tiles and sanitary ware in my country. It is also a young and fashionable ceramic tile and sanitary ware brand. It is also the manufacturer of "annwa Anhua" high-quality ceramic tiles, sanitary ware and supporting products. A large modern comprehensive technology enterprise with a strong production base and differentiated products. Anhua Ceramics mainly produces ceramic large slabs, modern marble tiles, antique tiles, polished tiles, decorative tiles, porcelain tilesand other high-value ceramic tile products, with the slogan "Fashionable Anhua, understand you better" Life" is the brand proposition. By truly understanding the needs of young people, we are committed to creating a simple, fashionable and elegant overall home space.
Ingenuity and perseveranceConcentration and consistency
Anhua Ceramics is one of the earliest brands in the industry to develop marble tiles. Since its establishment, it has been focusing on the research and development, design, production and application of marble tiles, and has visited the origins of precious stones around the world. , hired an Italian craftsmanship director, launched an independent research and development system - M-DNA R&D model, etc., focusing on the six dimensions of proportion, color, texture, light, texture and material of ceramic tiles,focusing on the research and development of marble tiles and innovating modern marble The ceramic tile categoryplays a driving role in the development of specific areas of China's ceramic industry.
Accurate positioningMainstream consumer groups
Anhua Tile adheres to its ingenuity and has always taken improving the quality of home life as its mission, inheriting the spirit of pioneering and innovation, focusing on manufacturing high-quality whole-house ceramic tile supporting products, constantly introducing foreign equipment and technology, constantly developing products, and staying at the forefront of the industry . At the same time, we conducted a large number of market surveys, and through the cooperation of NetEase Research Center and professional data institutions, we found that the current mainstream consumer group of home products is the relatively young people in their 80s and 90s, who own their own independent houses and have relatively high incomes. Have higher requirements for quality of life, advocating a personalized, diverse and free lifestyle. However, the brand personality of Anhua Ceramics: young, fashionable and comfortable caters to the consumption outlook of the current consumer group.
Strength and responsibility, strong alliance
It has the top ten modern production bases in China, with a total production area of more than 6,000 acres. Anhua Ceramics has an annual output of more than 30 million square meters of ceramic tiles. It has original Italian design, imported press equipment from Italian SACMI, and Spanish glazes. Product research and development is carried out based on the current mainstream consumer groups, integrating natural and human cultural factors. The products are simple, fashionable and grand, with exquisite details and overall beauty. They reflect perfection from the details and show taste from the space, making the home simpler, more fashionable, more relaxed and comfortable, and with higher quality. With good looks, it is deeply loved by young consumers and has broad market prospects.
As one of the founders of the research and development of marble tiles, Anhua Ceramics not only jointly formulated the "7-Star Standard for Good Marble Tiles" in conjunction with the Foshan Association and other authoritative organizations, but also participated in the drafting of the national standard for marble tiles, which has been favored by consumers, media, and peers. And the trust and favor of partners.
Anhua Tile has reached strategic cooperation with many high-end building materials manufacturers such as Easy Home, Red Star Macalline, and Ginza Group, and the strong alliance ensures that dealers can occupy profitable resources; it has also cooperated with Evergrande, Greenland, Wanda, Blu-ray, C&D and other well-known real estate companies across the country have established long-term cooperative relationships and maintained friendly cooperation; we have long-term cooperation with major home decoration companies such as Golden Mantis, Dongri Yisheng, Tubatu, and Anlewo, allowing the brand to penetrate into the field of designer cooperation and drive more Keeping pace with each other, the strong brand power makes the channels for making money more prominent!
Professional team, powerful terminal, quick profit
Anhua Tile Headquarters Business School has a marketing system refined from practice - A7 customer perfect experience marketing model. It has experienced marketing elites, event planners, training elites, etc., who can quickly copy the efficient marketing model To the terminal, it helps brand franchisees to make quick profits and improve sustainable profits. At the same time, Anhua CeramicsThe terminal has well-known heavyweight IPs: Dali Stone Tile Popularization Storm and Marble Tile Culture Festival, which have helped the terminal double its performance.
Brand empowerment Superior strength More wealth
Through the continuous development and growth of the brand, Anhua Ceramics has achieved fruitful results and has many brand honors, which are proof of the brand's strength!
Large investment in advertising The brand is deeply rooted in the hearts of the people
Anhua Ceramics launches omni-channel and multi-dimensional brand promotion methods every year to help terminals sell goods. Since the establishment of the Anhua brand, it has implemented a brand-driven strategy and launched all-round integrated marketing communications for more than ten consecutive years, accumulating tens of thousands of users. According to the plan, offline advertising covers major core high-speed railways, airports, urban business districts, etc. across the country. Online and offline advertising are carried out in conjunction with the five domestic Internet giants Sina Home, Tencent Home, NetEase Home, Sohu Home, and Phoenix Home. The online and offline areas are even larger. Expose Anwar's brand to a wider range and make the brand more influential. At the same time, Link Design Masters gathers the most influential domestic design masters Huang Zhida, He Zongxian, Zhang Qingping, Liang Jinghua, Meng Ye, Qingshan Zhouping, Xie Yingkai, etc., to jointly study the new generation of design through the interpretation of the relationship between design and life. Consumers’ life philosophy, exploring the design language and fashion trends of modern fashion spaces.
Unique industry PICK [Fast + Hardcore] store building model
Professional team nanny-style service
The ten privileges of partners
Anhua Ceramics sincerely invites you to join and start the dream of brick wealth together!
(This article is provided by the enterprise)
