wen/chancan
How popular is rock slab in the country? Let’s look at the 2020 Foshan Tanzhou Ceramics Exhibition, which concluded successfully on July 24. It was turned into the “Tanzhou Slab Exhibition” by a group of participating ceramic companies and equipment companies.
If rock slabs occupy the absolute C position at the 2020 Foshan Tanzhou Ceramics Exhibition, then the Jiangjun Rock Decoration World "Yan" press conference and new product show is one of the highlights. In this event, Jiangjun Slate can be said to be a gathering of thousands of people. It not only fully demonstrated its strong strength in the research and development, production and marketing of slate, but also vividly showed off the "Yu", "Yao" and "Miscellaneous" The three series of new rock slab products use their strength to explain what is "High-end rock slab, made with wisdom by the general", and have become A beautiful scenery at the exhibition attracted the attention of countless ceramic industry professionals and many media.
Reporters from China Ceramics Network participated in the "Jiangjun Rock Decoration Jieyan" press conference and new product show, listened to the keynote speech by Zhong Jing, general manager of the Jiangjun Slate Division, and interviewed him after the event, and learned about Jiangjun Rock Boards have become the focus under the "Qianyan Competition" pattern in the ceramic industry, mainly relying on "three major weapons".
Weapon 1: Act with determination and accurately position the brand
On the surface, Jiangjun Slate was officially launched at the 2020 Foshan Tanzhou Ceramics Exhibition, which opened on July 20. In fact, the product was already online at the end of May.
Prior to this, General Slate had already received large orders.
And things are far more than that simple. In 2019, when Yanban was still in the stage of heavy thunder and little rain, and no fire yet, its parent company, Jiangjun Enterprise, had already seized the opportunity, taken the lead in laying out the plans, and seized the opportunity.The general slate was launched first.
Some domestic ceramic companies often get involved in rock slabs out of the mentality of following the trend and eager for quick success. When they see others making rock slabs, they follow suit. If they feel that the profits of rock slabs are high, they immediately promote the slabs, but rarely consider how to position the brand.
▲Zhong Jing, General Manager of General Slate Business Department< /span>
Jiangjun Slate is thoughtful and well-prepared, making decisions before acting. It is committed to building a large home ecosystem and creating leadership for the consumer market. The new lifestyle of slate home furnishings, providing high-end customized overall home solutions, and becoming the brand positioning of slate service providers in the entire home furnishing field. When slate explodes in 2020, it will naturally be a matter of course.
Weapon 2:Invest huge sums of money in research and development of intelligent manufacturing
The time goes back to May 29 this year.
On this day, Jiangjun Enterprise signed a strategic cooperation agreement with the famous ceramic machine supplier Modena, and together with Modena, they built the country's first ultra-long double-layer kiln slate production line, opening up the "cheating" of slate production. "Road.
The slate production line uses Modena's HB7 seven-layer drying kiln and MDS double-layer kiln. The dual waste heat recovery and reheating system and the combustion air heating system are derived from Modena's patented technology and are the world's best so far. The longest double-layer slate kiln in the world, it is also a powerful technical guarantee for the current ceramic industry to ensure high product quality and maximize production capacity under the most advanced technical theoretical framework.
Subsequently, Jiangjun Slate invested 300 million yuan to build a slate R&D and intelligent manufacturing center. It introduced leading international slate production equipment such as SACMI presses and System multi-channel high-definition inkjet machines from abroad, and adopted them across the board. Intelligent systems, and the aggregation of domestic and foreign resources, promote the research and development of new slate products and the transformation of results from the integration of industry, academia, and research.
In addition, Jiangjun Slate also selects high-quality mines, carefully selected clay, quartz and other high-quality raw materials, and is equipped with a super-large raw material warehouse to ensure a reserve time of more than 6 months. It strictly controls the quality and solves the problem of raw materials from the source. Key factors that easily lead to cracking of rock slabs during processing.
Jiangjun Slate Base covers an area of more than 1,200 acres.The daily production capacity is nearly 50,000 square meters. Currently, 4 kilns are put into production, 2 of which are double-layer kilns. In 2020, 6 fully intelligent slate production lines are planned, which will be fully put into operation in the second half of the year.
Such a large investment has made Jiangjun Slate strong in the four major fields of imported equipment, advanced technology, intelligent manufacturing and international design, and has laid a solid foundation for building an industry-leading Benchmark slate products have laid a solid foundation.
Weapon Three: Focus on service and build a supply system
As we all know, rock slabs have entered an explosive period in 2020, but it is more of an explosion in production than in the market.
Although slate is derived from ceramic tiles, it is different from ceramic tiles after all, and cannot be operated with the traditional thinking of selling ceramic tiles; its real breakthrough lies not in the production link, but in the processing, application and supporting service links.
When asked about the advantages of General Slate compared with other slate brands, Zhong Jing said that in addition to accurate brand positioning and a powerful R&D and intelligent manufacturing center, what is more important is that General Slate will pass Strengthen services to solve the key constraints on the sales of rock slabs - processing, application and supporting issues.
Based on the construction of a slate R&D and intelligent manufacturing center, Jiangjun Slate also has its own slate processing plant, successfully creating an intelligent slate manufacturing demonstration that integrates intelligent slate production, deep processing, warehousing and logistics. base.
Based on this, Jiangjun Slate focuses on products and after-sales services, and reconstructs the slate service system. Relying on the strong strength and strength of its parent company, Jiangjun Enterprises, Focusing on the strong advantages of dealer services, we build a complete supply chain and marketing channels to provide customers with one-stop supportive professional services such as design, processing and services.
High-end slate, made by General Intelligence
Create an international high-end slate brand and take control of the discourse on home decoration materials
I believe that relying on the "three major weapons", Jiangjun Slate will surely ride the wind and waves, continue to innovate in the three aspects of brand, intelligent manufacturing and service, and become the leading slate brand leading a new lifestyle of slate home furnishings!
Author: Chan Can
