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920 Wrigley bathroom enlargement strategy, digital marketing leverages hundreds of billions of traffic

Release time:2024-11-11click:0

On September 20, well-known movie star and Wrigley product recommendation officer Hu Ke, space management expert Bian Yuechun, "ELLE DECORATION Home Gallery" editorial director chief content officer and German Red Dot Award judge Sun Xinxi, together with the vice president of Wrigley Home Furnishing Group Manager Xie Wei, Deputy General Manager of Wrigley Home Furnishing Group Lu Jinhui, General Manager of Wrigley Sanitary Ware Division Zhou Zhiwei and other guest leaders gathered at the Wrigley Building Headquarters to enter the 920 live broadcast room of Wrigley Sanitary Ware to meet the wisdom of Wrigley Home Furnishing and enjoy the beauty. Life.

As young people gradually become the main household consumers, their keen vision, unique lifestyle, and digital social methods continue to inspire them to think better about life, and new needs have also brought about new consumer markets.

The British "Economist" weekly pointed out that in just a dozen years, China has transformed into a global innovation leader. China's young generation of entrepreneurs possess innovative spirit, adventurous spirit and global vision. They are leading a new round of world industrial and consumer trends.

Wrigley Bathroom is committed to "improving people's quality of bathroom life" and continues to enhance consumers' home happiness with its brand and value. On 920 Wrigley Super Brand Day, Wrigley Bathroom will bring full-cycle and full-scenario smart home solutions to benefit 1.4 billion consumers with brand products, quality products, and innovative technology products.

In the past three years, ARROW has achieved rapid development in multiple dimensions such as brand building, technological innovation, product research and development, channel development, and user services. In May 2020, the National Development and Reform Commission, the Ministry of Water Resources, the Ministry of Housing and Urban-Rural Development, and the State Administration for Market Regulation jointly issued the "2020 Toilet Water Efficiency Leader Product List", and multiple models of products from 5 brands including ARROW were selected. It is worth noting that Wrigley Home Furnishing Group has as many as 12 shortlisted products, accounting for 60%, and among the shortlisted products of Chinese brands, it accounts for 80%.

In the 2020 list of China's 500 most valuable brands released by the World Brand Laboratory not long ago, the brand value of Wrigley Bathroom Ware reached 23.587 billion yuan.

Today, in China's prosperous sanitary ware industry, independent innovation achievements are rushing to be implemented. Wrigley Sanitary Ware and the Chinese Academy of Sciences jointly launched the "Super Clean" series of smart toilets to promote the "health" themed toilet revolution in China.Life, expressing the "anti-epidemic" power of Wrigley sanitary ware: the antibacterial blue light glaze used in the ceramic glaze is dense and smooth, and there are no micropores when observed under a 200x microscope; parts used frequently in the human body adopt nano-silver ion antibacterial technology , the anti-E. coli rate is >99%, and it is also blessed with innovative technologies such as 3-layer self-cleaning of waterways and G3 dual-engine flushing, which illustrates Wrigley Bathroom’s love for health.

In the post-epidemic era, the digital economy has ushered in explosive growth. Since this year, Wrigley Sanitary Ware has carried out cross-sector linkage with the circle effect. Starting from content, focusing on digital marketing methods such as live broadcasts and short videos, it has provided dealers with diversified strategies and In terms of gameplay, the more co-branded, the more famous it becomes. Wrigley Bathroom has joined hands with excellent brands such as HUAWEI HiLink and Midea to jointly create a better quality home life.

On the road to becoming a country that is strong in intelligent manufacturing and technological power, the leading brands in the industry such as Wrigley Sanitary Ware are indispensable. There must be a group of national enterprises with independent innovation and independent brands to lead social and economic development and support the development of the country with the courage to ride the wind and waves. Take up the banner of China's high-quality national sanitary ware and let the world fall in love with Made in China.

(This article is provided by the enterprise)

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