After more than three years of preparation and waiting, on October 19, 2020, Guangdong Dongpeng Holdings Co., Ltd. (hereinafter referred to as "Dongpeng Holdings") was listed on the Shenzhen Stock Exchange. Stock abbreviation: Dongpeng Peng Holdings, stock code: 003012;This has also become another listed company in the ceramic industry after Mona Lisa’s IPO and Diou Home Furnishing.
(Dongpeng Holdings was successfully listed)
According to the official announcement, Dongpeng Holdings publicly issued 143 million shares this time, of which 143 million new shares were publicly issued at an issue price of 11.35 yuan/share, and the new shares raised 1.623 billion yuan. The total share capital was 1.173 million shares, with a price-to-earnings ratio of 18.52 times; it gained a top-notch gain of 44% at the opening.
(bell ringing ceremony)< /p>
(Chairman He Xinming delivers a speech on the spot)
From "small workshop" to "hundred billion Dongpeng dream"
In 1972, when a small ceramics workshop with only "two kiln masters and one accountant" officially opened in Foshan, Guangdong, no one would have thought that 48 years later, it would grow into the current domestic One of the largest professional manufacturers and brands of ceramic tiles and sanitary ware products: According to official data, Dongpeng Holdings currently has six major ceramic tile production bases, four major sanitary ware production bases, tens of thousands of employees, and more than 6,000 specialty stores. Products are exported to six continents overseas100Multiple countries and regions.
(Dongpeng Headquarters Building)< /p>
In addition to being "among the best" in terms of size, Dongpeng Holdings has always been committed to "providing consumers with comfortable space solutions" and constantly making breakthroughs and innovations in technology - from "Golden Flower Beige" to "Dongpeng Cave" "Stone"; from being the first to break through the industry's technical barriers and entering the field of inkjet bleedout, to building the industry's first "2020 Health System"... At the same time, the company has obtained a total of 1,051 patent authorizations and participated in the drafting of as many as 47 ceramic tile and sanitary ware product standards. It has outstanding leading advantages in product systems such as vitrified tiles, glazed tiles, and bathroom tiles.
(Dongpeng signed Liu Tao)< /p>
The continuous innovation of technology has also allowed Dongpeng Holdings to continue to maintain a good revenue trend during the industry downturn: according to the 2019 annual report, during the reporting period, Dongpeng Holdings achieved operating income of 6.752 billion yuan, a year-on-year increase of 2.00% ; Net profit was 794 million yuan, a year-on-year increase of 0.09%. As the company's main business, the ceramic tile sector's operating income reached 5.558 billion yuan in 2019, a year-on-year increase of 3.94%.
This successful listing of A shares also marks that Dongpeng Holdings has taken an important step towards the "100 billion Dongpeng" envisioned by Chairman He Xinming.
Promote the sustainable and healthy development of China's ceramic sanitary ware industry
This step is also an important step for the development of China's ceramic sanitary ware.
As we all know, due to environmental protection and other factors, it is extremely difficult for ceramic companies to go public. Even if you can barely count Yuexin Health (i.e. SMIC Ceramics), there are only a few; and Dongpeng Holdings has landed in the A-share market, especially across ceramic tiles. The status of the two major categories of bathroom and sanitary ware has "successfully broken through", which has given rise to the decline due to the impact of the epidemic.The pottery and sanitary ware industry has received a "shot in the arm".
At the same time, affected by general environmental trends, the development of the architectural ceramics industry has continued to decline for many years: according to statistics from the China Sanitary Ceramics Association, after China's ceramic tile output fell below 10 billion square meters in 2018, the output of ceramic tiles in 2019 was 8.225 billion. square meters, a year-on-year decrease of 8.73%. For most companies, how to improve core competitiveness and optimize brand structure has become the biggest problem facing them.
Ceramic tiles and bathroom ware have been continuously developed through the accumulation and innovation of their own products. In particular, Dongpeng Holdings has insisted on active investment in corporate production capacity, product research and development, channel expansion, etc. for many years, which has contributed to the sound development of the entire industry. The development has played a positive driving role; and this will inevitably affect the attention and investment ratio of other Taowei companies in base construction, technological innovation, channel construction, etc., thereby creating a healthier industry development model.
(Launch site)
Continuously optimize the corporate structure to create a "world-class enterprise"
According to the announcement, after the successful listing of Dongpeng Holdings, the use of funds raised this time will focus on the company's main business, including the renovation project of new environmentally friendly ecological stone slabs with an annual output of 3.15 million square meters and the expansion of 4 ceramic production lines. Projects, annual production of 2.6 million pieces of water-saving sanitary ware and construction projects of 1 million pieces of hardware faucets; the company will also continue to increase investment in research and development in the fields of ceramics and sanitary ware to expand the brand's core advantageous position in related fields.
(Dongpeng Qingyuan Base)< /p>
According to people familiar with the matter, Dongpeng Holdings will also follow up on new demand points such as real estate finely decorated houses and real estate home furnishings, vigorously develop real estate strategic customers, and combine the national promotion of urbanization and "new citizens" policies to actively grasp urbanization, Opportunities for the construction of beautiful countryside and characteristic towns will expand to broader third- and fourth-tier markets.
(Dongpeng Qingyuan Base)
In the future, Dongpeng Holdings will also actively invest in the research and development of intelligent, functional, and healthy ceramics. At the same time, it will use the "information equipment and system upgrade project" to further realize intelligent generation and decision-making, and help the company in marketing. Network, customer market data management and mining, after-sales and research and development have been further improved to optimize the allocation of resources, strengthen marketing network development and service capabilities, and transform and upgrade from a labor-intensive enterprise to a high-tech enterprise.
