When a high-end fashion show meets the latest trend of ceramic tiles,
When young designers meet design masters,
What kind of sparks will collide?
On November 16, Oceano’s 2021 new product release & China’s New Design Youth Selection kicked off at the Poly Intercontinental Hotel in Guangzhou. At the meeting, Oceano's five major new products this year were unveiled, and NetEase Home's exclusive research "2021 Home Trend Trend Report" was officially released. In addition, the China New Design Youth (2020) Top 50 South China Division Award Ceremony, as well as the strategic cooperation signing ceremony for Oceano and NetEase Home to jointly establish a designer club were also successfully held at this event. Mr. Dai Kun, the judge of this year and director of the Creation Fund, personally helped out and interpreted the charm of the design.
Here, they witnessed the rise of design.
Trendy Design·Inspire the Future Interpretation of New Trends in Home Furnishing
The theme of this event is "Trendy Design·Inspiring the Future". This proposition explains the enterprising and innovative spirit of Oceano since its establishment 22 years ago.
In 2021, Oceano will bring a rich product lineup, new material elements and design applications, combined with personalized customization services and smart tools, to further lead the new consumer trend in home design.
As the organizer of this event, Ding Tongwen, President of Foshan Oceano Ceramics Co., Ltd., said in the opening speech of the conference: The protagonist of this conference is Oceano’s five series of rock slabs + ceramic tiles in 2021. With the help of these Innovative design expresses Oceano's 22-year unchanging tradition - innovation.
Ding Tongwen pointed out: Oceano's development and design are inseparable from birth. Today, Oceano's stage is not a closed Chinese design. We are standing in the entire international home furnishing market and competing with the entire world's designs. Dialogue and competition break the norm of home furnishing and redefine high-end forms. This is the main theme of home design trends. For more than 20 years, Oceano's experience and technology as a customized supplier of home tiles have successfully developed more than 4,000 brand names around the world and established a truly mature product R&D and customization system. Only by persisting in innovation can we create high-quality products. Only value-added products and services are worthy of the proud name of Oceano customization. In 2021, Oceano slate is a combination of materials and technology, a collision of Chinese elements and Western art, and a great exploration and creation of Oceano in the face of the trend of the new era.
Ding Tongwen, President of Foshan Oceano Ceramics Co., Ltd.
In the post-epidemic era, how will people consider optimizing home decoration? At the press conference, Hu Yanli, national editor-in-chief of NetEase Home and NetEase Design, presented the "2021 Home Trend Trend Report". Based on NetEase's billion-level user data and 2,000 designer interviews, starting from the overall industry trends, consumer portraits, etc., we summarized several major trends in 2021: environmental protection and health, natural symbiosis, minimalist life, circle rituals, and national trends. , intelligent experience. She pointed out that entering a new era, we have ushered in an "innovative" generation, a "beauty-loving" generation, and a "picky" generation. Consumers are looking at themselves more from the inside out and choosing the best choices in home consumption. Products that suit your own personal aesthetic taste. Whether it is the pursuit of minimalist comfort, the rise of national trends or the rise of intelligence, all these have made the concept of "home" richer and more diverse, and are also breaking through our impression of conventional homes.
Hu Yanli, national editor-in-chief of NetEase Home and NetEase Design
The release of five major trendy products combined with high-definition shows to make a stunning appearance
At this press conference, Oceano’s five trendy products were officially unveiled.
“With insight into market demand and to meet the pursuit of consumer groups, we are committed to developing more diversified and higher-quality products, providing designers with more plastic materials, and jointly creating products with higher quality and better living spaces. "Han Shengfeng, Director of the Product Design and Display Center of Foshan Oceano Ceramics Co., Ltd., gave a detailed introduction to Oceano's new products in 2021. Based on the profound insight into life and the infinite pursuit of quality, combined with the current fashion trends, Oceano has launched five new styles of slate ceramic products to create a minimalist and pure quality space for the new generation of consumers, namely: Card Mo·Tanghuang, Kas·Maya, Suge·slate, Katu·carpet, Katin 2nd generation. Based on the entire popular trend, Oceano designs each product as a work of art, allowing every detail to deliver the ultimate life experience.
Han Shengfeng, Director of Product Design and Display Center of Foshan Oceano Ceramics Co., Ltd.
When such trendy products meet high-end fashion, a completely different excitement emerges. At this conference, Mr. Li Guangjie, the chief designer of haute couture evening gowns and KOMA-VA, and the fashion director team Gao Chao Fashion teamed up to create two unique haute couture shows. The texture of ceramic tiles is restored in fashion, vividly showing the elegance of high fashion and the beauty of ceramic tile art.
Haute couture fashion show + Xiangyunsha series clothing show
Create a professional platform and cultivate design power
In an era when China's building ceramics industry and home furnishing industry are developing rapidly and consumers' aesthetic demands are constantly escalating, only through continuous innovation can we have a greater say. The discovery and cultivation of design talents is an important driving force for the continuous progress of the industry.
This time Oceano and Guangzhou Design Week jointly sponsored the annual selection of the top 50 Chinese Design Youth (2020) South China Division. As this year's judge and director of the Innovation Fund, Mr. Dai Kun also came to the scene to share unique design information for newcomers in the industry.
He said that good design brings freedom to owners, and designers should be able to solve problems that owners want to solve but cannot. The designer is the soul's accompaniment, not its dancer. The skill of a designer lies in knowing how to dance, not in deciding which dance to dance. Designers need to have many kinds of skills, master different styles and different methods, and you have to use your skills to let the owner get his freedom.
Teacher Dai Kun
Gather design forces and join hands with NetEase to establish TOP Design Club
After the new product launch conference, the award ceremony for the top 50 new design youth of China (2020) South China Division was grandly held here. Oceano, together with Guangzhou Design Week, China Academy of Art and NetEase Home, jointly launched the annual selection of China’s New Design Youth (2020), hoping to discover outstanding young designers through a set of good design works, and promote cultural diversity, active thinking, China’s new generation of young designers who pursue innovation have gone from good to great. Send design roadshows from cities to regions to provide advanced design knowledge training,To arouse the new generation of young designers to focus on thinking about lifestyle, research on space aesthetics and exploration of more design possibilities.
In order to provide young designers with a larger growth platform and more resource support, Oceano and the authoritative media NetEase Home have jointly established the "TOP Design Club", hoping to gather more designers through this platform and learn together. , grow together and build a beautiful living environment.
Based on art and innovative technology, Oceano has become a well-known brand in the ceramic industry over the past 22 years. From "There is no brick in the world" to "High-end ceramic tile customized home", to today's "high-end customized rock slab + ceramic tile whole house", through elements + space + services, Oceano has never failed to create a beautiful living environment. Stop.
