August 20, 2021·Issue 13
Tangren: Furniture companies need to pay attention to three points when developing home decoration channels
The first is the change in the dealer's business philosophy. The most important thing is to correctly understand the consumption logic of furniture products in the "decorating a home" consumption process of home decoration consumers. Furniture products must be integrated into the home decoration consumption process during the distribution process. This process of understanding transformation requires more time. Therefore, furniture companies must have adequate development plans, but at the same time they must also have enough patience. Therefore, furniture companies must have reasonable development plans in terms of channel development for home decoration companies, and must gradually develop in batches and increments. They must not rush to the shelves or be one-size-fits-all. Secondly, we need to develop channels for home decoration companies and treat them from the strategic perspective of the company. Use the company's resources to conduct "headquarters-to-headquarters" strategic cooperation with home decoration companies (especially leading home decoration companies) to help their dealers establish Relationship with home improvement company channels. The third is that in the process of cooperation with home decoration companies, attention must also be paid to the shaping of the brand image of the home decoration channel. This is a TO B brand image, which is different from the traditional furniture brand TO C brand image. This is from the perspective of the needs of home improvement companies, especially from the perspective of complete product operations, to rethink, plan and build the core competitiveness of the furniture company TO B's brand, so as to focus on the market competition in the era of complete operations. Shape the brand image of furniture companies.
Source: Pan Home Network
Tang Ren, Chief Expert of Ebang Home Decoration Industry and Secretary-General of China Federation of Industry and Commerce Decoration Branch
Hu Simin: In the future, the entire project renovation and design will be unstoppable
Why is customized home furnishing so popular in the entire home furnishing industry? What is the market’s core demand for customized home products? In fact, the ultimate core goal of any category is to satisfy consumers’ pursuit of a better home life. In the future, full-case decoration and full-case design will be an unstoppable industry trend.
Source: Sina Home "Insight"
Hu Simin—President of Nobel Home Furnishings
Li Zhilin: Enterprises need a sincere and altruistic heart
Enterprise development requires a grateful heart, determination, and confidence, as well as a sincere and altruistic heart. If an enterprise wants to survive and develop in the long term, the only way is to return to the essence of the enterprise and business, assume a social division of labor, assume corresponding social responsibilities, create value for customers, and make contributions to customers. The strategic upgrade of Jianyi 3.0 takes "creating value for customers and contributing to society with a sincere altruistic heart" as the core to realize the upgrade and transformation of Jianyi from a solution-based enterprise to a warm-hearted enterprise. With the vision of "first-class brand, century-old Jianyi", Jianyi will continue to adhere to the core values of "customer first, co-creation and sharing, continuous innovation, pursuit of perfection, sincerity and friendliness" in the future, actively establish close relationships between the brand and customers, and create with ingenuity High-grade green living space.
Source: 2021 Jianyi 3.0 Strategic Brand Upgrade Conference
Li Zhilin, Chairman of Jianyi Group
Nearly 60 kilns of Fangaoan have been suspended for technical renovation, and some production lines will resume production in late August
After mid-June, due to the dual impact of production, sales and cost pressures, the scope of production suspensions of ceramic companies in pan-Gao'an production areas (Yifeng, Shanggao, and Gao'an) spread from the Western tile category to the ceramic tile field, including antique tiles, porcelain tiles, and ceramic tiles. Tablets are the main category that has been discontinued in the Pan-Gaoan production area. As of mid-August, nearly 60 lines in the Pan-Gaoan production area have been suspended or have undergone technical transformation. Among them, the Xiwa line's suspension rate has reached 80%, and the antique bricks' suspension rate has also reached 46%. The total number of suspension lines for the two categories has reached more than 40. In addition, affected by the rising prices of raw materials such as coal, natural gas and chemicals, some companies in the Pan-Gaoan production area launched the second round of price increases this year in August. At the same time, it is expected that after late August, with the reduction of inventory and the shortage of supply of some product categories, some ceramic companies in the pan-high-security production area are preparing to resume production. A number of production lines that had previously been discontinued for technical renovation due to the off-season and high costs will also resume production one after another before the end of August.
Source: Ceramic Information
Jiajiang County Market Supervision and Administration Bureau interviews unqualified ceramic product manufacturers
Recently, the Jiajiang County Market Supervision Administration and the Municipal Market Supervision Administration reported the provincial sampling inspections of ceramic products in 2021. Jiajiang County Huahong Porcelain Co., Ltd., Sichuan Dongsheng Porcelain Co., Ltd., Jiajiang CountyWe conducted quality and safety interviews and technical guidance on the issue of unqualified water absorption of ceramic products produced by four enterprises, Jiangxian Chengxing Ceramics Factory and Jiajiang County Kaida Ceramics Factory. The four companies were required to sort out the issues raised in the interview one by one, rectify them within a time limit, draw inferences from one example, implement them as soon as possible and apply for re-inspection.
Source: Jiajiang County Market Supervision and Administration Bureau
Many ceramic companies are on the list of 2022 provincial-level special enterprise technological transformation fund projects to promote high-quality economic development
On August 17, the Foshan Municipal Bureau of Industry and Information Technology released the list of candidates for the 2022 provincial-level special enterprise technological transformation fund project to promote high-quality economic development. Many ceramic-related companies were awarded the prize. Hengjie Sanitary Ware (expansion project with an annual output of 800,000 sets of smart sanitary ware) plans to receive an equipment ex-ante reward of 2.7 million yuan. Qianghui Ceramics (technical transformation of high-quality ceramic tile production line automation) plans to receive an ex-post equipment reward of 1.3139 million yuan; Transformation, 2.7595 million); Technical transformation of 10,000 square meters of medium slate production line, RMB 1.4538 million); Gold Medal Ceramics (technical transformation of ceramic large plate equipment, RMB 17.2516 million; Technical transformation of ceramic production line, RMB 2.7271 million).
Source: Foshan Industry and Information Technology Bureau
Yunnan Province: "The "14th Five-Year Plan" Environmental Protection Industry Development Plan (Draft for Comments)" released
A few days ago, the "Yunnan Province's "14th Five-Year Plan" Environmental Protection Industry Development Plan (Draft for Comments)" was released. The article mentioned that comprehensively promote the research and development and application of green low-carbon earthquake-resistant building technologies such as green buildings, earthquake-resistant buildings, smart buildings, and prefabricated buildings; develop supporting technologies for the production and application of energy-saving doors and windows, lightweight and water-saving sanitary ceramics; develop and adapt to the "sponge New permeable, high-strength ground building materials needed for urban construction; use phosphogypsum, coal gangue, fly ash, shale, etc. to produce hollow bricks and decorative bricks; promote the technology of manufacturing highly permeable ecological ceramic bricks from industrial waste and construction waste.
Source: Polaris Environmental Protection Network
Oppein’s “Ouplady”Global investment promotion, entering the field of high-end main materials such as rock slabs
On August 20, Oppein Home's one-stop customization platform for main and auxiliary materials - Oppein Ladi X Oppein Premium Materials officially opened for global investment. According to the data, the Oppein Ladi brand focuses on the integration of high-end decorative materials, which is the symbol and core skeleton of Oppein's large home furnishings entering the 3.0 era. With the product value proposition of "global selection, good but not expensive", it selects global high-end slates , ceramic tiles, wooden floors, and wood veneers, through the complementary fusion of materials and the fusion of aesthetic design, the integrated integration of the "surface skin" of the whole house space decoration is completed; Oppein Excellent Materials focuses on one-stop customization of auxiliary materials, and the combination of the two can be It truly realizes one-stop customization of main and auxiliary materials for whole house decoration, and truly forms a full-link service closed loop from procurement to delivery of whole house decoration materials.
Source: Oplady
Huida Sanitary Ware announced its semi-annual report, and its net profit decreased by 12.94% in the first half of the year
On August 20, Huida Sanitary Ware (9.370, -0.22, -2.29%) released its semi-annual report. The announcement showed that the company's half-year operating income was 1.743 billion yuan, a year-on-year increase of 32.38%, and the net profit attributable to shareholders of listed companies was 111 million yuan, a year-on-year decrease of 12.94%. In addition, operating cash flow dropped from 310 million to -140 million, a year-on-year decrease of 143.5%.
Source: Oriental Fortune Network
U.S. kitchen and bathroom market consumption is expected to reach US$170.9 billion in 2021, with a growth rate of 28%
The National Kitchen and Bathroom Association NKBA recently released a latest research report showing that the U.S. high-end kitchen and bathroom market will grow by 28% in 2021 compared with 2020, exceeding the previous forecast of 19.8%, of which kitchen and bathroom renovation expenditures are expected to increase by 12.5%. According to forecasts, total kitchen spending (new construction and remodeling) is expected to reach $81 billion in 2021, and bathroom spending is estimated to reach $89 billion, more than 20% higher than last year. NKBA analysis pointed out that during the epidemic, people lived at home, and the kitchen and bathroom became the center of the home, making more homeowners realize that bathrooms and kitchens are in urgent need of renovation.
Source: Kitchen and Bathroom Information
300 timber and furniture companies in Suqian, Jiangsu were shut down
Suqian, Jiangsu Province is an important wood processing and furniture manufacturing industry belt in the country. According to local government statistics, there are 4,912 related companies in Suqian, Jiangsu, with an annual output value of more than 60 billion. However, due to the low starting point of Suqian's wood processing and furniture manufacturing industries, there are many scattered, chaotic, and polluting enterprises, and there are outstanding safety and environmental risks. The local government launched a rectification campaign last year, and a large number of small and medium-sized enterprises were shut down and banned. Throughout 2020, Suqian has closed a total of 2,548 companies. A few days ago, the local media in Suqian, Jiangsu Province issued an article saying that in recent months, various types of enterprises (individual businesses) that do not actually have the conditions for transformation and improvement, are unwilling to reform and upgrade ideologically, are not actively reforming and upgrading in action, and do not meet the standards of reform and improvement have been closed down again in recent months. There are nearly 300 stores, and it is expected that by the end of September, the total number of closures in Sucheng District will exceed 400.
Source: 77 degrees
“Made in Guizhou” building materials were once again selected for Huawei’s major engineering projects
Guizhou Changtong Prefabricated Building Materials Co., Ltd. (referred to as "Changtong Building Materials"), a subsidiary of Guizhou Changtong Group, provided ALC wall panels for the industrial project of Tuanbowa Lot 7, Songshan Lake Base, Dongguan, Huawei Technologies Co., Ltd. Delivered as scheduled. According to reports, Huawei Dongguan Songshan Lake Base is the location of the new headquarters of Huawei Terminal Company. The project covers an area of more than 1,900 acres and has an investment of approximately 10 billion yuan. It mainly develops research and development, sales and value-added services related to all terminals such as mobile phones. The Huawei Tuanbowa Lot 7 industrial project supplied by Changtong Building Materials is mainly used for the research and development and production of terminal equipment.
Source: Guiyang Daily
Guanyang County, Guilin, Guangxi will focus on building a green stone industrial park
On August 18, Lu Song, Secretary of the Guanyang County Party Committee in Guilin, Guangxi, went to Wenshi Town Industrial Park to investigate the project construction status. Lu Song has visited projects such as Kanglei Stone, Wisdom Stone, Dahong New Building Materials, Hengfeng Technology, and Stone Industrial Park Zhongyuan for on-site investigation, and required enterprises to make full use of environmental protection facilities such as stone powder and slurry recycling, and strive to create An environmentally friendly, safe and orderly green stone industrial park.
Source: Guanyang County Media Center
Leading paint companies Nippon Paint, 3TREES and Dulux have increased their prices
A few days ago, Nippon Decoration (Guangzhou) Co., Ltd. released an advertisement. The price of latex paint for interior walls has increased by up to 12%, and the price of latex paint for exterior walls has increased by up to 13%.Sales of water-based paint increased by 12%, oil-based paint increased by 11%, reinforcements increased by 10%, and putty paste increased by 10%. In addition, there are many leading paint companies including 3KESUS, Asia Paint, Carpoly, Meitus, Bardes, Classic, Jiunuo, China Resources Paint, Dulux, DAV, Sherwin-Williams, etc., and Recently, there have been many actions such as price increases or business expansion.
Source: Water Paint Era
Shangpin Home Delivery Board of Directors General Election
On August 18, Guangzhou Shangpin Home Furnishing Co., Ltd. issued an announcement on the general election of the board of directors. According to the announcement, the company's board of directors nominated Li Lianzhu, Zhou Shuyi, Peng Jinxiong, Fu Jianping, Xiao Bing, and He Chao as non-independent director candidates for the company's fourth board of directors, and nominated Peng Shuolong, Hu Pengxiang, and Zeng Ping as candidates for the company's fourth board of directors. Candidates for independent directors. In addition, the company’s Board of Supervisors nominated Li Qingyang and Xie Xinxin as non-employee representative supervisor candidates for the fourth session of the Board of Supervisors. At the same time, according to another announcement, the company held an employee representative meeting in the company on August 18, 2021, at which Zhou Xiaosheng was elected as the employee representative supervisor of the company’s fourth board of supervisors.
Source: Leju Finance
Registration for the 2021M+ China High-end Interior Design Competition will close on August 27th
The 2021 M+ China High-end Interior Design Competition officially launched registration on August 6 and closed on August 27. It is reported that since the design competition was successfully held in 2018, it has covered 150+ cities across the country, 1 million+ design elites, gathered 35 domestic and foreign judges, and formed 8 "Chinese Design Dream Teams", achieving the highest level in China A feast of design. The judging lineup in 2021 is even stronger. Steve Leung, Qiu Deguang, Liang Jinghua, Chen Yaoguang, Zheng Ming, Tony Armstrong and many other design celebrities are of course the main judges.
Source: Macalline Space Aesthetics
Tubatu enters the decoration market! Introducing the 128,000 package
Recently, Tubatu has launched a one-stop package for refitting—famous refitting, accelerating the layout of the refitting track. According to reports, the price of famous brand decoration starts from 128,000, covering basic decoration projects and main and auxiliary material products for the whole house. The relevant person in charge of Tubatu's supply chain said that the reason why it was named "Famous Product Package" was precisely because of the ingredients used in the package.The materials are all genuine first-line brands. Oppein, Mona Lisa, Nature, Wrigley, Guanzhu, Piano, Boss, Midea, etc. have become the first batch of cooperative brands. In the future, Tubatu will accelerate the pace of overall layout. It is reported that the famous brand decoration is currently being piloted in Shenzhen, and will be replicated in other cities across the country.
Source: 77 degrees
Is the overdue decoration project related to the foreman’s restricted consumption?
In June this year, Mr. Mu, a citizen of Xi'an, was introduced by other owners of the community and found Fang, the decoration foreman, to decorate his new house in the form of a "half package". The two parties agreed that Mr. Mu would provide materials, and Fang would complete the water, electricity, ceiling, wall painting, tiling and other projects in the house at a cost of 32,000 yuan and a construction period of two months. Mr. Mu successively paid 2.5 yuan to Fang, but the project only completed water and electricity until August 14, and the rest had not yet started. In addition to Mr. Mu, other projects that Fang took over in the community were also overdue. On August 19, some owners said they found a "Consumption Restriction Order" on Fang. Fang has been subject to consumption restriction measures by Xi'an Yanta Court, Xianyang Weicheng Court, Dali Court, and Xi'an Weiyang Court five times. On the afternoon of the 19th, Fang said that he had reached compensation agreements with five owners, settling the remaining works, and had agreed on a compensation plan and time. Regarding the issues of "restrictions on high consumption" and "list of dishonest people", he said that these were caused by previous project disputes not being resolved and had nothing to do with the decoration project.
Source: Huashang Daily
Shenzhen Consumer Council tested 12 well-known mattress brands, seven of which received five stars
Recently, the Shenzhen Consumer Council combined with domestic consumption hot spots, selected well-known foreign brands, some domestic brands or mattresses made in China, a total of 12 samples (6 spring mattresses, 6 sponge mattresses ) conducted a comparative test, and the results showed that 7 mattress samples received five-star ratings, namely: Dream Lily, Noa, Christmas Eve, Simmons Sleeping Beauty, King Koil, Tomax, and Serta brand samples. Among them, domestic brands or Made in China performs well.
Source: FurnitureToday
The wall tiles painted with rubber gold waterproof material fell off, and the manufacturer compensated the brand-new product and consumers did not dare to use it again
At the end of July, after using Rubber Gold brand waterproof materials, a consumer in Nanning, GuangxiThe wall tiles of Ms. Ye, a consumer, fell off. The dealer of the manufacturer, Xiniuhide Waterproof Technology Co., Ltd., promised to compensate for 4 barrels of new waterproof materials, but Ms. Ye refused, saying bluntly, "The waterproof materials they produced had problems. , do you dare to use it a second time?" In addition, the resulting losses far exceeded the total price of these 4 barrels of waterproof materials. Ms. Ye hoped that the manufacturer would provide a more reasonable solution.
Source: China Quality Journey
Hua Dali Group and Red Star Macalline reached strategic cooperation
On August 18, Huadali Group and Red Star Macalline signed a three-year, thousand-store strategic cooperation agreement, with its five major brands HTL, Domicil, Corium, FABBRICA, and Gallery, to promote the three-year strategic cooperation agreement within the Red Star Macalline system. Target of 1,000 stores per year. Founded in 1976, Huadali Group is one of the world's largest and most trustworthy upholstered furniture manufacturers. It owns the HTL brand, known as the "Global Sofa Master", the Domicil brand, one of the top 20 luxury brands in Germany, and the Italian high-end art brand. Internationally renowned furniture brands include home furnishing brand Corium, well-known German fabric design brand FABBRICA, and Italian fast fashion fabric lifestyle brand Gallery.
Source: Oriental Fortune Network
Hangzhou New Era Home Life Plaza has become a newly recognized five-star civilized and standardized market in the province
Recently, the Zhejiang Provincial Market Supervision Bureau announced the list of provincial five-star civilized and standardized markets, and the New Era Home Life Plaza in Xihu District, Hangzhou was selected. It is understood that Hangzhou New Era Home Life Plaza integrates furniture and building materials, home decoration design, home appliances, home accessories, e-commerce and other functions. It has more than 500 merchants, more than 2,000 salespeople, 800 ground parking spaces, and an average passenger flow throughout the year. It has received approximately 160,000 visitors and has won honorary titles such as "National Integrity Demonstration Market", "Top 100 Chinese Commodity Markets", "Zhejiang Province Five-Star Civilized and Standardized Market", and "Zhejiang Province Key Market".
Source: Beautiful West Lake
IKEA’s e-commerce business has covered 301 urban areas
At the 2022 fiscal year kick-off meeting held by IKEA recently, IKEA revealed that its e-commerce platform has expanded its coverage in mainland China this year, from the previous Jiangsu, Zhejiang, Shanghai and Anhui regions to 301 cities and regions. In March last year, IKEA launched its Tmall flagship store and launched its own APP. However, its e-commerce business was not quickly promoted nationwide, but was first put into trial operation in Jiangsu, Zhejiang, Shanghai and Anhui. At the end of March this year, IKEA tested the WeChat shopping applet. In May this year, its e-commerce business expanded its coverage to 301 cities and regions in mainland China.
Source: Beijing Daily
After being interviewed by the People’s Bank of China and the China Banking and Insurance Regulatory Commission, Evergrande made a statement in the early morning: Fully implement the interview requirements
According to the central bank’s website, on August 19, responsible comrades from relevant departments of the People’s Bank of China and the China Banking and Insurance Regulatory Commission interviewed Evergrande Group executives. The People's Bank of China and the China Banking and Insurance Regulatory Commission pointed out that Evergrande Group, as a leading enterprise in the real estate industry, must conscientiously implement the central government's strategic deployment on the stable and healthy development of the real estate market, strive to maintain operational stability, actively resolve debt risks, and maintain real estate market and financial stability; in accordance with the law Disclose true information on major matters in accordance with regulations, do not disseminate false information and promptly clarify false information. Regarding being interviewed by the People's Bank of China and the China Banking and Insurance Regulatory Commission yesterday, in the early morning of August 20, Evergrande Group issued an announcement stating that Evergrande Group will fully implement the interview requirements and unswervingly implement the central government's strategic deployment for the stable and healthy development of the real estate market. We will maintain the stability of the company's operations, resolve debt risks, and maintain the stability of the real estate market and finance with the greatest determination and efforts. In response to media reports that Evergrande Group is negotiating with Xiaomi to sell 65% of its electric vehicle unit, Evergrande Group issued a statement saying that Evergrande Motors had preliminary exchanges with Xiaomi Group during the introduction of strategic shareholders and did not go into depth. Negotiations advance.
Source: China Securities Journal
"Hangzhou Second-hand House Transaction Supervision Service Platform" officially launched the "Individual Independent Listing of Houses" function
On August 18, the "Hangzhou Second-hand Housing Transaction Supervision Service Platform" under the Hangzhou Housing Security and Housing Management Bureau officially launched the "Individual Self-Listed Housing" function, that is, individual landlords can publish their own housing listings on the platform and purchase houses. After registering on this platform, investors can directly contact individual landlords, view properties on their own, and negotiate housing prices. The entire process is “disintermediated.” The launch of this function breaks the traditional reliance on intermediariesThe house sales model improves the shortcomings of the asymmetric housing information between buyers, sellers and intermediaries in the second-hand housing transaction process, and provides the public with "hand-in-hand" independent transactions to release housing information for sale, search for housing information, and conduct independent transaction information. More convenient and safer new channels such as matchmaking have established a fairer and more reasonable second-hand housing transaction market operating system.
Source: Comprehensive compilation by China Ceramics Network
The "price limit order" has returned to the property market after a year, and the sharp fall in housing prices must be controlled
A few days ago, Yueyang, Hunan Province introduced new property market regulations, requiring that the actual transaction price of new home sales in central urban areas must not be higher than the registered price, nor lower than 85% of the registered price, otherwise online signing and registration will not be possible. In this regard, relevant staff of the Yueyang Municipal Housing and Urban-Rural Development Bureau said that in May and June this year, a developer lowered the price to raise funds, which not only caused market chaos and caused a psychological imbalance among residents who bought houses before the price reduction, but also affected other real estate projects in Yueyang City. sales. "The Housing and Urban-Rural Development Bureau still hopes that the property market will develop steadily and healthily. It cannot only limit the high price, but also limit the low price." In order to promote the stable and healthy development of the real estate market, whether housing prices rise or fall sharply, they will be subject to control.
Source: Daily Economic News
