People are full of achievements, but still
Dwell poetically on the earth.
——Heidegger
Poems bring people back to the earth and inhabit the earth, while nature connects dreamy humanity and residence. On December 9, the Nobel Prize-themed concept exhibition of "Natural Institute" opened grandly at the 2021 Guangzhou Design Week.
At the event site, the natural space constructed with multiple scenes, the texture blueprint drawn together for many years, and the pioneer TALK check-in under the unbounded chat, each frame of the scene is presented in front of you like an image, which belongs to The journey of speculation on material innovation and application is quietly beginning...
Mr. Zhang Qingping, director of the founding foundation; Ms. Hu Yanli, national editor-in-chief of NetEase Home; Mr. Zhang Lei, founder/design director of Product Logistics & Rong Design Library and curator of "Rong Róng" ; Mr. Chris, founder/design director of Product Logistics & Fusion Design Library; Mr. Zhou Guoyue, president of Hangzhou Nobel Ceramics Co., Ltd.; Mr. Li Jinmiao, general manager of Shenzhen Marketing Center of Hangzhou Nobel Ceramics Co., Ltd.; Hangzhou Nobel Ceramics Co., Ltd. Shenzhen Mr. Deng Zhijun, Director of the Marketing Department of the Marketing Center, witnessed this historic event through the "online + offline" linkage model.
01/ NABEL
Wen: After years of hard work, we have drawn a blueprint for traditional textures
2021 is the fourth year that Nobel has participated in Guangzhou Design Week. It is also the fourth year that it has jointly launched the "Chinese Traditional Color Texture Research" with the Innovation Foundation and Rong Design Library. In 2018, the "TXE-TILE Brainpower After the "Thrilling Room", the "Sketch Imagination LAB" in 2019, and the "Extraordinary House" in 2020, this year's Nobel Prize-winning design library launched a new research topic-"Bamboo"; Construct a "natural home" and draw a blueprint for traditional color textures.
The study of traditional Chinese color textures inherits cultural genes, inspires new thinking, and promotes China to export more humanistic design works. The successful advancement of this topic is inseparable from the strong support of the Founding Fund , Mr. Zhang Qingping, director of the Foundation, said that the research on traditional Chinese color texture is of great significance to the design industry chain, providing creative materials and sources of inspiration for designers and artists from different fields and cultural backgrounds, while integrating traditional Chinese culture, materials and crafts A long tradition.
Mr. Zhang Qingping, director of △Creation Fund, took the stage to deliver a speech
Subsequently, Mr. Zhang Lei, founder/design director of the Product Logistics & Rong Design Library and curator of "Rong Róng", released the latest research on traditional Chinese color textures, following "Cloth" in 2018, 2019/2020 After "Paper" in 2021, the 2021 Color and Texture Research Project has launched research on the third traditional material "Bamboo". The team conducted in-depth research and rock slab creation around the natural texture, weaving texture and structural texture of bamboo. In addition, a three-year research plan for "Dunhuang Rock Color" was launched this year. Since then, Nobel, Rong Design Library and the Innovation Fund have jointly conducted in-depth research and design practice in the two fields of traditional handicrafts and traditional arts.
△Founder/Design Director of Product Logistics & Fusion Design Library, Mr. Zhang Lei, the curator of “Integration Róng”, gave an online speech
As the chief designer of this year’s Nobel Prize-winning “Natural Institute” exhibition hall, Chris told us the story of the connection between nature and space behind the booth. In his opinion natural bambooThe structure is consistent with the way that future human life will be close to nature. As a natural carrier, bamboo can not only be constructed into residential scenes, but also transformed into interesting design devices. This year’s exhibition design uses the interlaced three-dimensional sense of bamboo woven materials to form a new texture, hoping to bring everyone an immersive visiting experience.
△Chris, founder/design director of Product Logistics & Fusion Design Library Mr. explained the concept of the exhibition hall online
Finally, Mr. Zhou Guoyue, President of Hangzhou Nobel Ceramics Co., Ltd., delivered a speech online and expressed his heartfelt thanks to the designers, guests and partners present for their continued support. At the same time, he said: Nobel and Innovation Fund 2018 Together with Rong Design Library, we launched the long-term "Traditional Materials Color and Texture Research" project, hoping that long-term basic research will bring more creative nutrition to designers and gradually form Chinese design aesthetics. This year, Nobel came to the scene with its new 2021 inspiration series "Weave" and "Shadow" series of rock slabs, witnessing more possibilities of traditional Chinese color textures in modern applications. In the future, Nobel hopes to provide more creative creative materials for designers and artists from different fields and cultural backgrounds through in-depth cooperation with the Innovation Fund and Rong Design Library, and truly promote the development of contemporary Chinese design and human settlements.
△ Mr. Zhou Guoyue, President of Hangzhou Nobel Ceramics Co., Ltd., delivered an online speech
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On: Pioneer meeting, opening up unbounded TALK dialogue
Freeze the highlight moment and retain the light of thought. The "Nature ZHU Institute" TALK forum takes "Future Design-Natural Materials" as its theme, integrating pioneering figures, unbounded space, and trendy art, setting off a new trend of thought in the industry. Mr. Zhang Qingping, director of the Creation Fund, Ms. Hu Yanli, national editor-in-chief of NetEase Home, Mr. Li Jinmiao, general manager of Shenzhen Marketing Center of Hangzhou Nobel Ceramics Co., Ltd.,Mr. Deng Zhijun, Marketing Director of the Shenzhen Marketing Center of Bell Ceramics Co., Ltd., started a journey of thinking about nature and human habitation.
Mr. Zhang Qingping, who is both a founding fund director and a front-line designer in China with multiple identities, pointed out pointedly: Design should be people-oriented, and space is created by people. Only by combining people and space Only in harmony with nature can the residents interact closely with the living environment. In addition, multi-dimensional freehand scenes constitute a rich exhibition experience in the "Natural ZHU Institute". In his opinion, how to use more natural materials in the living space can give a glimpse of the world. When bamboo, as a common material in life, is used in the space It is a great testimony to the humanistic warmth of modern residential concepts and design.
Mr. Zhang Qingping, Director of △Creation Fund
Li Jinmiao said that as the leading brand of slate in the industry, Nobel hopes to continue to promote basic research on traditional Chinese materials, develop high-end products rich in Chinese traditional genes and with contemporary aesthetics, and release colorful products to the global design community. The design inspiration and creative nutrition promote the progress of China's entire original design industry.
△Li Jinmiao, general manager of Shenzhen Marketing Center of Hangzhou Nobel Ceramics Co., Ltd. Mr.
Regarding the question of whether the demand for natural and environmentally friendly living spaces will still be the main trend in the future, Deng Zhijun said that the generational changes of consumers and changes in consumer aesthetics are deeply affecting the home furnishing pattern. As the main force of consumption, the post-80s, 90s and even post-95s generation are more advocating freedom and love nature. They also need comfortable spaces that can relieve stress and are decorated with natural texture materials. Based on this, natural design will definitely be one of the trends in the future.
△Mr. Deng Zhijun, Marketing Director of Shenzhen Marketing Center of Hangzhou Nobel Ceramics Co., Ltd.
A corner of a natural space constructed with multiple scenes, a blueprint that has been worked on for many years, a pioneering forum for multi-party exchanges and collisions, the exploration of human settlements and nature is still continuing... The gears of the times are rolling forward, and Nobel is To meet the multi-dimensional needs of different customers, starting from the relationship between home space and nature, we continue to extend the application space to a broader home furnishing field, and use technology to maximize products. In the future, Nobel will continue to play the role of industry benchmark, lead new trends in human settlements, and write a new chapter in the industry.
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View: Four scenes to build an urban natural center
This year, Nobel once again cooperated with the Innovation Foundation and the Rong Design Library to devote its attention to the new traditional Chinese color texture research-"Bamboo" topic and build a "Natural ZHU Institute" named after bamboo. Interpret and transform nature from the perspective of art and design.
"Natural ZHU Institute"
Is it bamboo? live? build? Or...
A thousand readers have a thousand Hamlets
But in the final analysis, it is the residents’ yearning for nature
How to "move" nature indoors to the maximum extent is the motivation for Nobel's continuous thinking and research and development over the years. The immovable mountains, the ever-changing water, and the weaving , paper, bamboo leaves and other materials often represent the relationship between man and nature. The research on traditional Chinese color textures is based on this.
Nobel continues to explore the various possibilities of material textures and organically transforms research results, integrating natural textures and design languages into products to restore a piece of the city for residents. forest. Just like Hangzhou Nobel Ceramics Co., Ltd. ShenzhenMr. Deng Zhijun, Director of the Marketing Department of the Marketing Center, said: "Traditional color texture research is derived from the beauty of humanities and art. Nobel has always adhered to the design concept of 'building the beauty of living with humanities and nature', and achieved more ideal products through continuous polishing of products." Habitat environment."
Walking inside the exhibition hall, the overall design uses the two major research results of "bamboo structure" and "rock color" as the underlying logic, and introduces people to the natural environment through traditional bamboo structure construction techniques. Bamboo strips are intertwined across the giant vaulted atrium, with overlapping bamboo woven shadows on the top. The curved wall displays the research context of "bamboo" materials and the texture exploration of "Dunhuang murals". Follow the moving lines and feel the charm of nature and art in the themed spaces of "Paper Weaving", "Land of Bamboo", "Dunhuang Rock Colors" and "Pattern Searching Journey".
Event Highlights
Nature has no boundaries and imagination is unlimited
The excitement continues
Guangzhou Poly World Trade Expo Center
Booth 1D10
2021 Nobel×Guangzhou Design Week
Natural ZHU place
Waiting for you to visit the museum
