Overview of the ceramic industry and focus on home furnishing hot spots.
Hello everyone! Today is April 24, 2022. Welcome to read the last issue of "China Ceramics Daily·Weekly Comments" in April.
The profits of leading ceramic companies have dropped significantly
How difficult is it to make money selling ceramic tiles?
On April 22, Mona Lisa released its 2021 performance announcement. During the reporting period, Mona Lisa’s operating income was RMB 6.987 billion, a year-on-year increase of 43.64%, of which the operating income from the ceramic products business was RMB 6.878 billion, accounting for 98.44% of the total operating income; the net profit attributable to shareholders of the listed company was RMB 315 million. Yuan, a year-on-year decrease of 44.41%.
Source: Leju Finance
Commentary:
That’s right, Mona Lisa’s net profit in 2021 will drop by 44.41% year-on-year. Don’t be surprised. In fact, judging from its profitability in 2021, Mona Lisa, which has always been favored by peers and the outside world, can be regarded as a leader among leading ceramic companies. Please see two messages containing important relevant data:
On April 22, Oceano's parent company Diou Home Furnishings issued a revised announcement for its 2021 performance forecast. It is expected to achieve a net profit attributable to the parent company of 51.75 million yuan to 77.5 million yuan in 2021, a year-on-year decrease of 86.32%-90.87%; while the revised forecast for 2021 was The annual profit is 272 million yuan-369 million yuan.
On April 23, Dongpeng Holdings issued a revised announcement for its 2021 performance forecast: it is expected to achieve a net profit attributable to the parent company of 130 million yuan to 170 million yuan in 2021, a year-on-year decrease of 80% - 85%. The revised forecast was 20The profit in 2021 is 34 million yuan-51 million yuan; the operating income is expected to be 7516.23 million yuan-8589.98 million yuan in 2021, a year-on-year increase of 5%-20%.
Revenue has increased significantly but net profit attributable to shareholders has decreased significantly. What is the main reason? First of all, the continuous increase in prices of raw and auxiliary materials and energy, the increase of "dual carbon and dual control" and the frequent occurrence of power and production restrictions have led to the rising production and operating costs of all ceramic companies; secondly, the frequent thunderstorms of real estate companies have made Many ceramic companies involved in the real estate engineering business cannot collect their accounts receivable at all and face huge operating risks.
In the least profitable building ceramics industry (information disclosed by the National Bureau of Statistics and the China Building and Sanitary Ceramics Association), the sales profit margin of enterprises in the building ceramics industry in the first half of 2021 was only 5.67%, ranking last in the entire home building materials field. ), the operating conditions of upstream leading companies are still like this, not to mention waist and tail companies, and the dealers at the front line of the market are suffering the most - in recent years, especially after the outbreak of the new crown epidemic in 2020, labor costs have increased, and storefronts have Warehouse rents are rising, purchase prices are rising, shipping costs are rising, and all costs are rising, but the sales price of ceramic tiles at the terminal cannot rise.
At the same time, the ceramic tile price war in the terminal market is intensifying. Affected by some unfair low-price competition, some consumers are becoming more and more sensitive to the price of ceramic tiles. They stubbornly believe that selling ceramic tiles is a hugely profitable business and want to Skip the ceramic tile stores opened by dealers and go directly to the manufacturers to get the goods. How do they know how much pressure many dealers who sell ceramic tiles are silently bearing!
In fact, there is no such thing as a profitable business in the world, and the ways to make huge profits are all written in the criminal law.
Foshan city lifts lockdown control zone prevention zone
Transform to normalized prevention
At 0:00 on April 22, along with Nanzhuang Town, Zhangcha Street, and Zumiao Street in Chancheng District, and Xiqiao Town, Dali Town, and Lishui Town in Nanhai District, The closed areas, control areas, and prevention areas in the region have been lifted from control. After the social dynamics have been cleared, the BuddhaThe mountain has achieved clearing of the "three zones" and restored normalized epidemic prevention and control management in an orderly manner.
Source: Foshan Release
Commentary:
This is undoubtedly the happiest news for Foshan ceramics people this week. Against this background, the Huaxia Ceramics Expo City, China Ceramics Headquarters and other ceramic enterprise gathering places in Nanzhuang have also lifted emergency measures to strictly control the entry and exit of personnel (requiring 24-hour nucleic acid test results before entry).
Earlier, the scope of epidemic control in other ceramic tile production areas was further expanded. More than 200 closed highway intersections across the country have resumed traffic, and the circulation of ceramic tiles is returning to smooth flow.
It is conceivable that the vitality of the construction and ceramics industry that has been suppressed due to the epidemic will be released again, and it is time for some ceramics companies to welcome the Foshan Tanzhou Exhibition and the Guangzhou Construction Expo.
However, while ceramic workers are resuming work and production, they must keep in mind that the results of epidemic prevention are hard-won, and always tighten the string of epidemic prevention and control.
Che Jianxin, chairman of Red Star Macalline Group, wrote an article not long ago and pointed out, "The success or failure of epidemic prevention is related to everyone and is the responsibility of every Chinese citizen. Epidemic prevention must start from me and everyone! Any laxity, It will not only harm ourselves, but also harm others and society. We independent individuals may be able to escape because of our youth, but we cannot just think about ourselves. We must think about the society and the country, so we must all unite closely and unite as one. Fight the epidemic together, and the victory of clearing up social dynamics will be achieved soon! ”
No snowflake is innocent in an avalanche, not to mention the construction and ceramics industry, which is easily affected by the epidemic, disrupting logistics, closing stores and suppressing consumer demand.
Ceramic enterprises open up a new track for lithium batteries
Are you happy or worried about ceramic tile dealers?
On April 13, we received a request from the relevant client to collect information on the ceramic tile production lines that were considered for sublease and purchase in the Pan-Gaoan production area. "The production lines of ceramic companies can be rented or acquired." This time, the strength of the companies that came to Pangao'an to rent and purchase lithium battery production lines exceeded that of Nanshi Group. If the epidemic situation is stable, they can investigate and investigate the actual situation of the ceramic tile production lines they want to rent and purchase. According to industry insiders, Sun Enterprise Group invested 350 million to build its own lithium battery production line. Gaoan Bode Ceramics has two lines that cooperate with Nanshi Group in the form of OEM, Jingcheng Ceramics has two antique lines, Jinli Ceramics has two glaze polishing lines and One Xiwa line of Xinyang Ceramics has been handed over to lithium battery companies for production and operation on a lease-to-purchase basis. At present, the ceramic tile production lines of Bode and Jinli Enterprises have been renovated and products have been released.
Source: Ceramic Industry News
Commentary:
In addition to the above-mentioned ceramic companies, Hongyu Group signed a contract with Lanzhou New District on March 20, planning to invest 5.3 billion yuan to build a 200,000-ton graphitization device and a 200,000-ton anode material project locally, which is definitely worthy of the title. This is the biggest move made by ceramic companies in laying out a new lithium battery track.
Koda Manufacturing and Taoist Technology, related upstream companies in the ceramics industry, have been involved in the lithium battery field as early as six or seven years ago, and have reaped fruitful results. Like Hongyu Group, Dow Technology also signed a contract with Lanzhou New District on April 10, planning to invest 6 billion yuan to build 120,000 tons of anode materials (including 150,000 tons of graphitization processing) and 30,000 tons of carbon nanoparticles locally. Tube slurry, 5,000 tons of carbon nanotube powder production and supporting facilities projects.
In the previous "China Ceramics Daily·Weekly Hot Review", Tao Jun once said that whether it is a black cat or a white cat, it is a good cat if it catches mice; whether it is ceramic business or a new cross-border business, making money Money is good business; I have also raised questions. On the one hand, it is a good thing for ceramic-related companies to open up new lithium battery tracks and find new growth points, but on the other hand, does it also tell everyone that the opportunities in the ceramic industry are already very limited?
It is worth mentioning that, according to the Ceramic Industry News, Jiangxi Mingrui Ceramics Co., Ltd. issued a statement late at night on April 17, saying that some companies and individuals have recently spread the news that it is about to transform without confirmation and understanding. Rumors about the production of lithium battery products have misled dealers and suppliers and have had a negative impact on the company. The company said it would take necessary measures to pursue legal liability for companies and individuals who spread such rumors and harmed the company's goodwill.
It can be seen from this that the opening of a new lithium battery track by a ceramic company can certainly reflect its strong comprehensive strength, especially its strong financial resources, but to put it harshly, it really has no relationship with its dealers, and even The employees in its main business, the construction and ceramics sector, have little to do with it.
As the same saying goes, whether the diversification path of ceramic enterprises is right or wrong, whether it is a success or a failure, everything remains to be tested by time.
The value of decoration workers has risen again
The delivery of finished ceramic tiles has become more difficult
March and April are the peak seasons for home decoration. In early April this year, the topic of salary increases for decoration workers frequently attracted attention. CCTV Finance recently reported that a survey found that the salary increase for decoration and construction jobs exceeded 10%, and the daily salary of decoration workers could reach 1,000 yuan. Data mentioned in the report show that in this year’s spring recruitment season, the recruitment demand for construction workers and interior decoration designers increased significantly by 361.11% and 280.24% month-on-month. The average salary of decoration and construction positions reached 7,003 yuan per month, a year-on-year increase of 11.79%.
On April 15, a number of decoration foremen confirmed to reporters from the Beijing News that the wages of decoration workers have continued to increase in recent years, with the salary increase this year reaching up to 20%. Foreman Li from Beijing Jiashite Decoration Engineering Co., Ltd. said that due to the current shortage of personnel, the wages of front-line workers such as carpenters, oil workers, bricklayers, and small workers have increased significantly. “If calculated on a daily basis, workers’ daily wages are now about Five to six hundred yuan. Bricklayers earn the highest income, with five to six hundred yuan being the starting point. When there is a shortage of personnel, the daily salary can reach one thousand yuan." Tang Jinqi, the decoration foreman, told the Beijing News reporter that the wages of decoration workers have increased every year. , Bricklayers have the highest increase. "Based on piecework, during the peak decoration season, the monthly income of bricklayers can reach at least 15,000 yuan."
In response to the topic of salary increases for decoration workers, many decoration companies such as Jinzhao Decoration, Tubatu, Fanke Home Furnishing, and Beijing Jiashite Decoration Engineering Co., Ltd. accepted the Beijing News When interviewed by reporters, they all said that the wages of decoration workers have increased year by year in recent years, and this year's salary increase ranges from 10% to 15%.
Source: Beijing News
Commentary:
If the value of decoration workers continues to rise, the decoration companies will be most directly affected, and the biggest impact will definitely be consumers.
Affected by multiple factors such as the epidemic, prices continue to rise. As ordinary working-class consumers, it is difficult for them to raise their wages. Some people even have to have their wages reduced, be put on layoff, or be directly laid off. Under such circumstances, the increase in the wages of decoration workers will only make matters worse for ordinary working-class people who are in urgent need of decoration. Decoration companies can also pass on labor costs to consumers, but consumers can only silently bear everything.
In addition to consumers, many ceramic companies may also become "potential victims." Because behind the rising value of decoration workers, hidden are prominent phenomena such as the shortage of talents in the decoration industry, especially construction workers, the age gap, and labor shortages. This is definitely not a good thing for ceramic companies that are intensively promoting the delivery model of finished ceramic tiles.
Therefore, we also have reason to believe that the delivery of finished ceramic tiles for ceramic enterprises will not be easy; but we should also firmly believe that we must persist in doing the difficult and right things, and the delivery of finished ceramic tiles is the difficult and difficult task for ceramic enterprises. The right thing to do.
