On June 20th, German time, the annual German Red Dot Award was officially awarded. The exhibition hall of Ouerle headquarters was awarded the "Red Dot Winner 2022". This is the second win for the German iF design. Another highlight moment after the award.
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Another city!
Erwin Lachitti "2022 German Red Dot Award"
The Red Dot Award was founded by the German Design Association Design Zentrum Nordrhein Westfalen. It has a history of more than 50 years and attracts nearly 10,000 works from more than 60 countries every year. As one of the internationally renowned industrial design awards today, it is known as the world's three major design awards along with the German iF Design Award and the American IDEA Award. It is one of the most important design awards in the world.
△ Ms. Vivien and Mr. DOGANAY, Owen Lai’s International Business Representative in Germany Receive the award on site
According to the official introduction of the Red Dot Award: "This year our international jury evaluated a considerable number of products, and a record number of companies and design studios once again experienced the professional judgment of our experts. In the evaluation process that lasted several days , entries from around the world were scrutinized and evaluated based on their design quality and degree of innovation."
Due to strict selection criteria, the Red Dot Award is recognized as a recognized mark of international creativity and design and a symbol of high-quality design. Winning this award not only means that the design, brand concept and product application of the exhibition hall of Overlay's headquarters have gained authoritative international recognition, but also means that Overlay has taken a further step on the road to internationalization.
△ Award certificate and award speech
The Red Dot Award jury believes: “(This project)’s ingenious combination of space and light successfully places the exhibits at the center of people’s attention, allowing people to have a better sensory experience with the exhibits.”
Statement by the Jury :The ingenious combination of space and light succeeds in placing the products on display at the center of attention and making it possible to experience them sensually.
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Break the mold!
"The humanistic highland of modern home furnishing plain aesthetics" has frequently received international professional recognition
As a national brand of Chinese ceramic tiles, Owen Lai actively iterates and has the courage to expand its boundaries. Having been deeply involved in the field of ceramic tiles for many years, and growing up with the changing trends in domestic and foreign markets, our understanding of space design and product performance has evolved a set of own logic.
“Anti-traditional”, “refreshing” and “unforgettable to return” are the visitors’ first feelings about the exhibition hall of the Overlay headquarters.
Just like the impression of the Overlay brand headquarters showroom in the eyes of the Frame Awards jury, this sensory-oriented space resonated with the jury members and received unanimous affirmation: created in an "extremely unexpected" way “A very wonderful experience”.
Sabine Krieg, a professor of retail design at the University of Dusseldorf, believes that the goal of interior design in the post-epidemic era is increasingly focused on giving people a sense of peace of mind and relaxation. He explained: "This is what we really want to experience again. Feel it, whether you are walking into a mall store, office or anywhere else.”
To return to a "feel-good", people-centered experience, in the opinion of the jury, the key lies in a sensory-led sustainable design process - the exhibition hall of the Owen Lai brand headquarters, which won the Best Project of the Month in January at the Frame Awards, is vividly reflects this approach.
Owen Lai breaks out of the traditional exhibition hall aesthetic closed loop and display routines, and abandons the conventional modular space thinking that limits imagination.Bold introduced the design techniques of large buildings such as museums, art galleries, and even churches, and boldly created a complete and unique imaginative living and art space with light and shadow changes and simple lines, allowing everyone to immerse themselves in it.
Compared with the traditional "practical" method of material stacking, it is more important to emphasize the overall "beauty" of the space through calculation and matching. Through the exhibition hall space, the most moving posture of the material is displayed, highlighting the atmosphere of the experience scene. In addition, it also demonstrated Ouwen Lai's rich and mature product system in a more efficient and diversified manner. Through the multi-layered state of the space, multi-dimensional design techniques make room for diverse material series, displaying the character of the product itself, allowing the product to produce greater value expression, and presenting more possibilities for product display in the exhibition hall.
△ When the human heart and space resonate together, we encounter beauty. The spatial form and scale of geometric shapes and the texture of natural rock slabs are expressed to the extreme under the action of light. People will be attracted by the quiet light and powerful forms in the space.
Up to now, the exhibition hall of Owen Lai's headquarters has won many international awards such as iF Design Award, German Red Dot Award, Dutch Frame Awards, Asian Design Award, Paris Design Award, etc. This is not only recognition of Owen Lai, but also China. The modern ceramic tile brand's recognition of multiple thinking on materials, space, and living environment has demonstrative significance for breaking the inherent mindset of Chinese ceramic products and display design, and has set a new benchmark for industry brands; this also fully demonstrates that Owen Lai is based on Product confidence, bold exploration spirit and innovative ability to dare to try!
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Looking at the essence from the phenomenon: good design requires “addition and subtraction”
More in-depth thoughts about brands
The design of the exhibition hall of the Ouwen Lai brand headquarters is an in-depth reflection based on the core of brand culture. The design must not only conform to the design logic of contemporary times and explore the future, but also respect the culture and core of the brand. It deeply explores the fact that Ouou Lai respects nature and emphasizes simplicity. Color aesthetics and pure brand culture, through architectural space and light, use a confident attitude to explain Owen Lai's perception of products.
In the early stages of design preparation, the design team visited the market and found that everyone was doing similar things.The idea of selling goods in a model room. "We believe that the exhibition hall space should reflect the brand, and then use the brand to understand the product."
·More adventurous spirit to dare to break through
As a leading brand that leads the development direction of the field of plain ceramic tiles, Ouwen Lai's brand has accumulated its own system, which is also reflected in the results of product delivery. The annual iteration of symbolic products points to new trend directions again and again. Owen Lai is full of confidence in its own brand culture and product system.
In the front of the exhibition hall, Owen Lai boldly used one-third of the space and two products to complete the perception of a brand. This is the essence of modernism and the pursuit of plain aesthetics of "less is more" understanding and the attitude of daring to break through tradition are manifestations of confidence in the brand and products.
·Consolidate the confidence to support thinking and breakthroughs
Owen Lai products focus on touch and detail, and incorporate emotional attributes into the front design.
“For surface texture, Ou Wenlai does not act as a porter of nature, but innovates and develops, integrates theme elements such as his growth experience, and uses technology to restore it; at the same time, the interface is close to people, touch-friendly, and friendly. , Owen Lai has launched different surfaces such as skin surface and soft fat surface to meet the emotional needs of users; some details, such as scratches, are elements that reflect emotional attributes. ”
Owen Lai's plain product system is very professional. Color, pattern, light and touch are all interpreted in various spaces. The details of the product's emotional attributes are directional for the performance of the design purpose and can Form an emotional resonance with the designer’s theme expression.
“Owen Lai has faith in products, and this belief supports the tone of the brand, and only then can it be presented in the final (exhibition hall) space.” said Liang Xueqing, general manager of Ou Wen Lai Brand Marketing Center.
Over the past 23 years, Owen Lai has accumulated rich international experience, developed a keen sense of trends, and is committed to becoming a solid force in promoting the development of the industry. In the development process of Ouwen Lai, we always insist on taking quality as the core and innovation as the driving force to lead the trend and build the brand. In the fields of high-end gray, product touch, brand operation and other fields, Owen Lai has indeed redefined the industry to a certain extent. Owen Lai's success lies not only in its exploration of the integration of local culture and international culture, but more importantly, in its ability to combine brand operations with product innovation and innovate through understanding.
The designer's "realism" has received positive feedback on the product, and Owen Lai's "persistence" has led to more successful cases of material-inspired design. Looking forward to more highlight moments from Owen Lai in the future!
