On September 27, the New Pearl Slate Autumn New Product Appreciation and the 2022 4th Online Wealth Summit with the theme of "Born towards the "rock", discerning the "bead"" were successfully held in the Tencent Home Live Broadcast Room . The live broadcast attracted a total of 50,000+ views and received 30,000+ likes. The live broadcast room successfully targeted nearly 20 cities and achieved good investment results.
In the first two investment live broadcasts, we visited the New Pearl Contemporary Ceramics Research Institute from different perspectives, saw a lot of scientific research equipment that is rarely seen in ordinary times, and deeply felt the ingenuity of the "Pearl of Science and Technology" and scientific research level. After a few months, the rock slab industry is also facing many situations, which are challenges and opportunities.
It is the instinct of each of us to live upward; only by having a discerning eye can we create a new situation in a difficult situation. Therefore, in this live broadcast, we cooperate with the strong momentum of the new autumn product announcement of Xinmingzhu Slate, return the live broadcast content to the brand and product itself, put more words on the brand strategy analysis and product process introduction, and work together with the audience Get to know "New Pearl Slate" with a "smart eye":
Analysis and interpretation of the current slate industry, and insight into the home building materials industry, especially the market trends of the slate industry, have always been a must-have feature of the New Pearl Slate Online Wealth Summit. It is particularly important at a time when real estate is experiencing frequent thunderstorms, epidemics occur frequently and traffic is dispersed, industry involutions occur, and raw material prices rise.
· New Pearl Slate Liang Fenghua, General Manager of the Business Unit
To this end, Liang Fenghua, general manager of the New Pearl Slate Business Unit, presided over the first session of the live broadcast and explained the brand strategy of New Pearl Slate to the audience in the live broadcast room. Taking "scarcity", "ecology" and "leverage" as anchors, from rock slab products to the closed-loop ecology of scenes, we deeply analyze the opportunities in the "second half" of rock slabs.
Mr. Liang emphasized that Xinmingzhu Stone Slab achieves "high value" by serving high-end customer groups and product upgrades; achieves "high trust" through high-end brand promotion, promotion through designer circles, and strict market management; and achieves "high trust" through high-end service systems Achieve "high touch" and establish a &ldq with "high value, high trust and high touch" as the coreuo;High-end Flywheel" to achieve the firm goal of moving towards high-end.
New Pearl Slate, two new skin-friendly slate products, are launched in this live broadcast as a new masterpiece of the "True Color Series". Combined with the product visual film of the "True Color Series", the audience has a deeper understanding of the product's design concept and application advantages.
Then, under the guidance of the host and tasting officer, everyone will taste the details of the new skin-surface slate products, and analyze the secrets behind the "overnight sales" of plain slate products.
For the category of rock slabs, of course, "looking at the product" cannot be separated from the application scenario. During the live broadcast, we focused on explaining the different home spaces in "Rock Ecology·Hall 1" from the perspective of "the implementation of the whole slate case", and combined the current design trends and consumer needs to interpret the role of New Pearl Slate There are many advantages in full case customization.
· Taste each rock Board home scene
Afterwards, Mr. Ye, the Changchun dealer of Xinmingzhu slate slabs, "appeared and gave his own account" in the form of a short video. Mr. Ye said that the current slate market still has great potential. He used his own experience to tell the reasons for choosing New Pearl slate and how New Pearl slate effectively helped stores increase product order value and user reputation. This won the praise of many live broadcast room viewers. Agree.
In the final session, Wang Chuanrui, Sales Director of New Pearl Slabs, explained in detail the exclusive discounts of this live broadcast, as well as various policy supports including new retail support, promotion support, and traffic support, adhering to the group's "customer-centric" "The purpose is to help franchisees quickly start and develop steadily their slate business through decoration subsidies, sample loading subsidies and product concessions that meet market needs.
· Policy explanation session< /span>
As the epidemic situation continues to fluctuate and the economy is under pressure both internally and externally,At a time when consumer confidence among consumers is declining, a brand with a systematic investment promotion and support model is extremely valuable. New Pearl Slate has been committed to using a professional model to achieve systematic business support. Through a package of preferential investment policies and a business support package, the partners of the Rock Ecological Alliance can carry out business with more peace of mind and confidence.
Born towards the "rock", the discerning eye recognizes the "bead". In this autumn new product appreciation of New Pearl Slate and the 4th Online Wealth Summit in 2022, we will take everyone to understand "New Pearl Slate" with a "smart eye", not only appreciate the many advantages of the full implementation of the slate case , rock slab products that can "pop up orders overnight", we also see how Xinmingzhu Rock Slab uses a professional model to achieve systematic and continuous support for business.
· " from the beginning of this month World Rock Slab Dian Peak Sword Discussion" Kunming Study Tour
· The " "Love Douyin Plan" Douyin Running Training Camp
However, more importantly, we have given everyone a comprehensive understanding of the brand strategy of New Pearl Stone Slabs and how they can move towards the high end. Thank you to all rock ecology partners for your continued support of New Pearl Slabs. We also hope that more people can join the rock ecology alliance in the future to jointly build a prosperous rock ecology!
