On the afternoon of July 9, under the guidance of China Construction Expo (Guangzhou), Mona Lisa, NetEase News and NetEase Home Furnishing jointly organized the "Mongolian" event with the theme of "Customized New Species, Big Brands Play Together" Na Lisa Super Stone Slate New Product Launch and Healthy Slate White Paper Launch was held in Conference Room 8, Area B, Guangzhou Construction Expo.
Zhang Chuanxi, Executive Chairman of the Furniture and Decoration Chamber of Commerce of the All-China Federation of Industry and Commerce, Liu Xiaomin, General Manager of China Foreign Trade Guangzhou Exhibition Corporation, Yang Huawei, Head of China Construction Expo, Chen Huan, President of Guangdong Ceramics Association, Designer of China Furniture Association Peng Liang, deputy director of the committee, Liu Shunping, vice president of marketing at Oppein Home Furnishings, Ma Libin, chairman of Piano Cabinets, Yang Tongbing, general manager of Hanli Home Furnishings, Lin Wenbin, vice president of Weiyi Customization, Tan Jianhua, general manager of Guangzhou Shigongfu Network Technology Development Co., Ltd., NetEase Zheng Zhe, Editor-in-Chief of Home News Center, Professor Xue Qunhu, Professor Wu Jianqing, experts of Mona Lisa Academician Workstation, Senior Engineer Tong Jifeng, Professor of China Building Materials Science Research, Deng Qitang, Director and Vice President of Mona Lisa Group, Director of Mona Lisa Group Zhang Qikang, Vice President of Mona Lisa Group Liu Yijun, Mona Lisa Group Chief Engineer and General Manager of R&D Center Pan Limin, General Manager of Guangdong Green House Construction Technology Engineering Co., Ltd. Meng Zhengqiang and other corporate executives and experts in various fields of the home furnishing industry Nearly 1,000 people attended the meeting.
The application of slate materials promotes the renewal and reform of the home decoration industry
At the event, industry association leaders, heads of China Construction Expo, business leaders, media representatives, etc., praised the Mona Lisa Super Stone Slab!
▲Executive Chairman of the All-China Federation of Industry and Commerce Furniture and Decoration Chamber of CommerceZhang Chuanxi
Zhang Chuanxi said that he was very happy to see that Mona Lisa Group has provided new assistance for the development of my country's furniture decoration industry in the field of materials. He believes that "super stone slate" as a green decorative material will greatly improve the performance and quality of kitchen boards and promote the update and reform of kitchen cabinet applications.
In the past, slate, as a high-end board, relied on imports. Because its price is very high, it has hindered the promotion and development of slate in China in a short period of time. But fortunately, there are now companies like Mona Lisa, which invest in independent research and development and production of slate, and localize this "imported product", which greatly reduces the cost.Consumer purchase costs improve consumers' living standards.
▲Head of China Construction ExpoYang Huawei
Yang Huawei said that Mona Lisa’s choice to release the white paper on healthy slate during the Construction Expo is a blessing to the “debut platform for champion companies”. Mona Lisa Group is customer-centric, constantly expanding the application scope of products, strengthening cooperation between categories, creating new value for customers, providing a new development model for the industry, and also providing a platform for the launch of innovative ideas at the Construction Expo. able.
▲Director and Vice President of Mona Lisa GroupDeng Qitang
Deng Qitang recalled the road of product upgrading and development in the ceramic industry: from the production of the first ceramic thin plate to the production of today’s 3600*1600 ultra-large size rock slab, Mona Lisa has been contributing to the prosperity of China’s ceramic large slabs. Development empowerment. He said that the production of 3600*1600mm super stone slabs is an important step that will break the foreign monopoly on rock slab production and create a situation in which China's rock slab production will gradually become independent.
In the future, technological revolution and industrial transformation are imminent. Only by facing up to the difficulties on the road of change and overcoming technical barriers can we remain invincible. He also expressed the hope that Mona Lisa Stone Kungfu Super Stone Slate can cooperate more closely and extensively with various home furnishing brand companies to jointly create a new pan-home furnishing industry ecosystem.
▲National Editor-in-Chief of NetEase Home and NetEase DesignHu Yanli
She said that last year the ceramic industry ushered in its first negative growth in its development process, and the industry is in a period of change. The marketing and product techniques of the past are no longer recognized and sought after by this generation of consumers. Modern enterprises need to practice their internal skills!
In such an environment, how to improve the operational efficiency of enterprises through systematic management; how to return to the basic concepts of the industry and improve product strength; how to better communicate with consumers through products; how to change The operating model, creating fresh and surprising new ways of playing... are all issues that companies need to think about.
Breaking news! Mona Lisa super stoneDaiyanban is officially released
The first highlight of this event - the 3600×1600mm super large rock slab successfully produced by Mona Lisa Group on July 4th was officially released for the first time at the event!
It is understood that the rock slabs of this specification are pressed and produced by the first HT36000 press jointly developed by Mona Lisa and Henlitai. This is the first domestically produced ultra-large tonnage press so far, which has great impact on Chinese ceramics. As far as the industry is concerned, it is a landmark technological innovation and an important indicator of the production strength of ceramic large slabs.
The 36,000-ton press put into production this time can meet the pressing needs of large-sized bricks and flexible customization. The thickness specifications can be freely controlled, which will help the ceramic large slabs in the building ceramics industry continue to move towards "large-sized and customized" "Direction development. The upgrade of plate size also expands its application in space to meet individual needs.
What’s so special about the new 3600×1600mm product?
▲Mona Lisa Group Vice President Liu Yijun
The new 3600×1600mm rock slab products released this time adopt independently innovative equipment and processes. The 36,000-ton press is used for molding to ensure the tightness of the slate products; the damage strength exceeds 7,000N, meeting the application requirements of countertops, and it also has excellent wear resistance, pollution resistance and corrosion resistance. The process has been upgraded, and the product is completely mixed in color, making it look the same on the outside and inside.
At the same time, ceramics have inherent advantages and certain shortcomings. In order to better enhance the performance of thick processing of rock plate materials, such as grooving and drilling without fracture or crack extension, Mona Lisa has improved the formula structure of the entire slate, which allows the material of Mona Lisa super stone slate to be further processed.
Finally, Liu Yijun also mentioned that in the manufacturing process of products such as ceramic tiles, ceramic plates and rock slabs, great emphasis is placed on energy saving and environmental protection, and the manufacturing of rock slabs is becoming more and more automated and intelligent. change.
▲"China Healthy Slate White Paper" Release Ceremony
▲Zheng Zhe, Chief Editor of NetEase Home News Center
Zheng Zhe interpreted the "China Healthy Slate White Paper" on the spot. According to the white paper, health and environmental protection have now become a trend in the era of great health, and healthy and environmentally friendly products have become standard equipment for homes.
As a new species and a new environmentally friendly material, super stone slate was born in Mona Lisa in 2016. Summarizing from 8 dimensions, Mona Lisa super stone slate is first of all, it is formaldehyde-free, green and healthy, 100% safe, fire-proof and high-temperature resistant, stain-resistant, wear-resistant, and can be flexibly customized.
Mona Lisa & Oppain join forces!
The second highlight of this event is that Oppein signed a strategic cooperation agreement with Green House Construction, a subsidiary of Mona Lisa. It is understood that in addition to Oppein, Green House Construction Technology has close cooperative relationships with major home furnishing brands such as Piano Cabinets, Hanli Home Furnishing, and Weiyi Customization.
▲Signing Ceremony
"Customize new species, play with big names" Summit Forum
At this meeting, a summit forum on "Customizing New Species to Play with Big Names" was also held.
▲Forum activities
Peng Liang, deputy director of the Design Committee of the China Furniture Association, Meng Zhengqiang, general manager of Guangdong Green House Construction Technology Co., Ltd., Tan Jianhua, general manager of Guangzhou Shigongfu Network Technology Development Co., Ltd., Liu Shunping, vice president of marketing of Oppein Home Furnishings, Yang Tongbing, general manager of Hanli Home Furnishings, and Liu Xiaoming, editor-in-chief of Huaxia Ceramics Network, participated in the forum.
Liu Shunping: Despite the bad environment, we finally returned to the most fundamental products. It is our products that create value for consumers, and they remain true to their roots. This is the core.
Yang Tongbing: Today I saw Mona Lisa’s new product launch conference, which made my eyes light up. Last year, when I saw Mona Lisa’s products, many of them were only used in the kitchen. Now,It has been widely used in homes, furniture and walls, and in terms of craftsmanship, I personally think it has made great progress compared to last year.
Meng Zhengqiang: Mona Lisa has been focusing on slate for 12 years and has always only done these things: First, it is to continuously innovate to make better products and provide them to companies in various customization industries. At the same time, it has an open mind. Mentality, work with big companies such as Oppein and Gold Medal to promote the application of slate.
Currently Green House mainly promotes three products: the first is slate products; the second is independently developed integrated wall panels; the third is slate home furnishings, such as dining tables and coffee tables. In the field of slate slabs, whether it is the product itself or its application, including the development of new combined products, Green House Construction Technology already has 58 patents, and the patented technology is also open to cooperative companies. We hope to work with everyone to become bigger and stronger. this market.
Tan Jianhua: When the general environment is not good, it still depends on the company's own positioning or its own advantages. As a processing supporting enterprise, Shi Gongfu aims to build more than 300 standardized processing centers across the country.
Liu Xiaoming: At present, the large home furnishing industry is developing in the direction of complete decoration. This is the material selection in the era after consumption iteration. Slate, a new species in the ceramic industry, must also be fully involved and integrated into the trend of whole-house customization and whole-house decoration for large homes.
Peng Liang: What is missing in China’s home furnishing industry? There is a lack of companies that value basic research and companies that lack core technologies. China's manufacturing industry is a hollow manufacturing industry. It relies on imported equipment and high-end weapons. Even a 4.0 factory is equipped with foreign machines and is not something to be proud of.
Finally, health, environmental protection, and flexible customization are bound to be the main trends in the home furnishing field in the future. Mona Lisa brings new trends to the home furnishing industry through product innovation and product application innovation. In the future, Mona Lisa will further innovate products and application technologies, and vigorously develop product applications and market development in the field of large home customization.
