Fang Dunjun, the Wushan Oceano dealer, was a teacher. Through a friend’s introduction, he learned about the Oceano brand and decided to join the Oceano smart store.
After joining, Mr. Fang led Chongqing Wushan Oceano to quickly keep up with the pace and layout Oceano smart stores. Currently, Wushan Oceano has built two stores, each store is equipped with 4 sales and business personnel. With more than 15 orders per month, the order value can reach more than 300,000, ranking among the best in the ceramic tile industry in the local market.
How did Wushan Oceano achieve such rapid growth?
Wushan Oceano dealer Fang Dunjun
Choose a good brand and take the first step to success
Before joining Oceano, Mr. Fang had two or three years of experience in the building materials industry, but his exposure was more to engineering and he knew less about retail. As for why he chose to build a ceramic tile brand, Mr. Fang said, "The profits of operating a ceramic tile brand are relatively high, the industry has mature supporting facilities, and the after-sales service is relatively easier."
To move from engineering to retail, an influential brand is indispensable. To this end, Mr. Fang visited the market many times and gained a deeper understanding of the entire ceramic tile market.
“Oshennuo itself has strong strength, the quality of its products is very good, and the brand has a relatively large influence in Chongqing, which is very important.” After comparing multiple brands, Mr. Fang officially decided to join Ou Shennuo. Shennuo smart store.
Learn a new way of operating
For Wushan Oceano, which has no retail experience, how to attract traffic to open the market and establish a complete sales closed loop has become a difficult problem. The complete set of marketing tools of Oceano Smart Store has opened an entry point for the Wushan Oceano team.
In order to enable the dealer team to master and use marketing tools more efficiently, Oceano headquarters also launched a series of dedicated training activities for stores.
“Thank you to the company for sending people for training, so that the team can gradually use tools to negotiate orders from a novice in building materials.” Mr. Fang said that from the actions and support of the manufacturers, we can feel the company’s commitment to Wushan Ou Shennuo attaches great importance to it and also learns a lot of information and direction of industry development from manufacturer personnel.
The manufacturer’s teacher also pointed outWe put forward targeted solutions and suggestions for various problems currently existing in the store, and made detailed plans for the future of the store.
After a period of team training and practical training, the Wushan Oceano team has become more proficient in the use of the three major marketing tools of smart stores (Jukebao, interactive large screens, and 3D cloud design), from traffic diversion, material selection, design to Customer maintenance, easily take advantage of advantages that other brands do not have, and quickly seize the market.
Wushan Oceano Team
Make good use of marketing tools to seize terminals strongly
Mr. Fang spoke highly of the marketing tools of Oceano smart stores.
“Jukebao is a very important and effective traffic-draining tool. We can directly forward the renderings to the owner group, and we can easily achieve the goal of publicity and promotion.” At the same time, Jukebao also enhances local intentions. Customers' awareness of the Oceano brand has a high influence on customers' decision to enter the store.
The interactive large screen can deepen customers' impression of the brand and products. It does not require high professionalism and can quickly and intuitively display renderings to customers, playing a very important role in promoting the process of material selection and order negotiation. . One-click brick replacement allows customers to feel the overall matching effect of the product anytime and anywhere, which is very practical.
“3D cloud design is very useful when negotiating orders. When the customer initially has an intention, he can use the measuring stick to make renderings. 3D cloud design is easy and fast to operate, and the rendering time is short.” Store designer of Wushan Oceano I rate this tool very highly and hope that more functions can be developed in the future
The gratifying achievements are only the first step in the growth and development of Wushan Oceano. Facing the competitive challenges in the future, Mr. Fang expressed his inner confidence to us: "When choosing Oceano, we have the strong support of the manufacturer. We will definitely be able to grow rapidly and occupy the market in Wushan! ”
(This article is provided by the enterprise)
