In addition to the fact that his WeChat nickname directly contains the word "selling bricks", he posts updates related to the ceramic tile brands he joins in his WeChat Moments almost every day, 365 days a year. It can be seen from this that this is a dealer who loves "moving bricks" and the ceramic tile brand he joins.
He is Fan Chengke, a Chengdu dealer of Geshi Ceramic Tiles, nicknamed "Uncle Fan Sells Bricks" on WeChat.
One morning in late May, I learned that the China Ceramics Network's "Tao Xing China" national ceramic tile market research team (referred to as the "Tao Xing China" research team) was coming to visit. Fan Chengke, who is very busy every day, was in his store Have been waiting. As soon as the "Tao Xing China" investigation team walked into the Fusenmei Geshi Ceramic Tile Flagship Store in Chengdu North Gate, they immediately felt his enthusiasm - he said with a smile, "You are the right person to find me to understand the ceramic tile market in Chengdu." People! ”
Fan Chengke was interviewed by China Ceramics Network< /p>
In a relaxed and pleasant atmosphere, Fan Chengke kept making tea and pouring tea for the "Tao Xing China" investigation team, while talking as if chatting with old friends, talking about the Chengdu ceramic tile market and personal experience.
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Looking for dreams in Chengdu with 100 yuan
What surprised the "Tao Xing China" investigation team was that Fan Chengke has been engaged in the construction and ceramics industry for his 34th year. Everyone speculates that his age is not far from 50, but his appearance is far from that age.
Did he enter the ceramics industry when he was still a minor?
In 1988, 16-year-old Fan Chengke started working as a worker in a ceramics company in his hometown of Zigong, where he worked for five years. During those five years, he always worked on the front line of ceramic tile production. He suffered a lot and sweated a lot, and thus mastered countless knowledge and skills about ceramic tiles. Even after more than thirty years, he is still excited when talking about the technology and production process of ceramic tiles.To flourish, like countless family treasures.
Fan Chengke’s life photos
Five years later, in 1993, 21-year-old Fan Chengke came to Chengdu from Zigong with 100 yuan. Talking about this experience, he said frankly that when he came from a small place to a big city, he was extremely cautious. He even sewed 100 yuan into the clothes on his chest for fear of losing it. But with a spirit of not being afraid of hardships and difficulties, he quickly found a job selling tiles in a tile store. However, the so-called selling of ceramic tiles at that time was much harder than selling ceramic tiles now. Although the sales may be better, you have to do all kinds of work. In addition to selling, you also have to move bricks, push carts, and deliver goods.
Because he was not afraid of hardships and difficulties, Fan Chengke quickly grew from a ceramic tile production worker to a ceramic tile sales elite, and he worked there for another five years. In 1998, he started to work alone and became a self-employed person selling ceramic tiles.
The accumulation of work in the production and sales lines over the past ten years has enabled him to grow rapidly. Soon, six years flew by. In 2004, he joined Geshi Ceramic Tile and embarked on the road of brand management.
At that time, Geshi Ceramic Tiles had only been established for one year. Fan Chengke probably couldn't have predicted that in the next nearly 20 years, his dream would be closely linked to this brand.
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Don’t forget the well digger
Speaking of his association with Geshi Ceramic Tiles, Fan Chengke revealed a very interesting past event to the "Tao Xing China" investigation team.
After Fan Chengke decided to join Geshi Tao Tile, the marketing general manager of Geshi Tao Tile and even the boss of Guanxing Enterprise, where Geshi Tao Tile is located, came to Chengdu to learn more about the support and help he needed.
After discussing many substantive issues, one of the factory leaders, who looked like the marketing general manager of Geshi Tao Tile, said to Fan Chengke, "If you have any questions in the future, you can come to me directly." He felt very puzzled - no one introduced him to the head of Guanxing Enterprise during the meeting. He said to himself, "You are the general manager of the brand. If I don't tell you, why don't you just go to the boss directly?"
Unexpectedly, that young, low-key, and pragmatic person made Fan Chengke mistake him for Ge Shitao.The manufacturer leader who is the general manager of tile marketing is actually the head of Guanxing Enterprises - Managing Director He Youhe. It wasn't until he went to Foshan to attend the national dealers' annual meeting of Geshi Ceramic Tile that year that he discovered that he had made "one mistake after another".
He Youhe, the third from the left, and Fan Chengke, the third from the right
Fan Chengke said that due to the similar age and the common language of being at the beginning of their respective careers, the relationship between him and He Youhe has gradually risen from an ordinary manufacturer relationship to that of both a teacher and a friend. In other words, as his business of Geshi Pottery tiles got better and better, he not only became more and more identified with the brand, but also developed deep feelings for Geshi Pottery and Guanxing people represented by He Youhe.
Through hard work and careful management, Fan Chengke's brick-selling business has been making rapid progress. Many years ago, he implemented corporate operations, built a strong team, and became an influential ceramic tile dealer in Chengdu. In 2010, he stood out from the first China Building and Sanitary Ceramics Excellent Dealer Selection held by China Ceramics Network with more than 60,000 votes, ranking third among the votes, and won the "2010 China Building and Sanitary Ceramics Excellent Dealer" Grand prize.
However, Fan Chengke believes that "choice is more important than anything else". He has achieved his current results because he has caught a "hitchhiker" with the steady development of Geshi Ceramic Tile. He said, "Don't forget the man who dug the well when you are in trouble." No matter how well his ceramic tile business develops, he will be focused on the future and work together with Geshi Ceramic Tile.
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Still confident about the future
If Fan Chengke's sincere love for Geshi ceramic tiles reflects his emotional and humane side, then his in-depth analysis of the ceramic tile market shows his rational and visionary side.
After introducing the Chengdu ceramic tile market overview to the "Tao Xing China" investigation team, he shared his insights gained from his long-term ceramic tile business practice.
Fan Chengke said that for brands and dealers, brand promotion is very important, and to some extent, it is more important than showroom decoration.It is much more important to revise product design and application demonstration. Based on this understanding, he was very willing to invest in brand promotion when he joined Geshi Ceramic Tile; when other ceramic tile brands had not yet realized that they wanted to invest in outdoor advertising in Chengdu, he had already launched a vigorous campaign in the local area. Anti-aircraft artillery advertisement. The large amount of advertising has played a positive role in the rapid popularity of Geshi Ceramic Tiles in Chengdu.
In Fan Chengke’s view, the central warehouse is the bridgehead for ceramic tile brands to expand their business. Whoever can grasp the problem of the central warehouse can seize the future. Ceramic tile brands setting up central warehouses can play at least three major roles: first, they can deliver goods quickly, seize market opportunities, and help dealers achieve short, flat and fast sales; second, they can effectively reduce dealer business risks, including reducing product damage caused by transportation and mitigating Inventory pressure helps dealers pack lightly and fully participate in market competition; third, it helps dealers build competitive advantages in engineering channels.
Fan Chengke believes that the competition in the ceramic tile market in the future will ultimately be a competition between dealer teams and talents, and at the same time, it is also a competition between enterprises and brands.
It is worth mentioning that in order to cultivate successors, Fan Chengke specially sent his son to a well-known enterprise management and marketing consulting company in Guangzhou to study. The son who returned from school lived up to his expectations and became a well-known Internet expert in the field of home building materials in Chengdu.
Looking forward to the future, Fan Chengke said calmly that although the construction ceramics industry and ceramic tile market have been in severe situations in recent years, he has not only the team and talents as a guarantee, but also the brands and manufacturers as the backing, and he is still full of confidence in the future... …
(Author: Zhuifeng)
