I don’t know since when, various “high-tech” labels have been affixed to different products, such as quantum pendants that “prevent cancer”, negative ion ceramic tiles that “remove formaldehyde”, and graphite that “repairs sagging” vinyl underwear, nano massage chairs that can help you lose weight wherever you want... Many consumers spend a lot of money on these high-tech products that are in the dark, and some of them are not only useless, but even harmful to health.
Contemporary Chinese scholar Wang Xiaobo once wrote in an essay: Science is dedicated to explaining things clearly and making people think that this is the case. I still don’t believe it. It’s my own brain that has it. problem, as opposed to pseudoscience. On February 27 this year, the Central Committee of the China Democratic League announced 46 proposals to be submitted to the National Committee of the Chinese People's Political Consultative Conference. One of them was called "On Centralizing the Pseudo-Tech Market and Purifying the Technological Innovation Environment", which once again pushed negative ion ceramic tiles to the forefront. At the cusp of the storm, it attracted everyone's attention.
It has been nearly twenty years since the birth of negative ion ceramic tiles in 2003. In the ceramic tile industry, such products can be said to be grandfather-level. Generally speaking, a ceramic tile that can settle formaldehyde and purify the air has a very large market space in the context of people paying attention to the living environment and air quality. However, negative ion tiles seem to violate product logic and business logic.
In the first few years after its birth, negative ion ceramic tiles were basically silent. Even R&D and production companies invested a lot of manpower and material resources in publicity and promotion, but the effect was minimal and the excitement was not high. Make a splash. Until 2015, negative ion ceramic tiles became a popular craze in the ceramic industry. Many companies launched negative ion ceramic tiles one after another. From then on, the title negative ion ceramic tiles began to gain popularity.
A big tree is shaken by wind, and a high reputation hurts people. The same goes for companies. The suddenly emerging negative ion industry has become a mixed bag. Bad money drives out good money. The verification of the effect of negative ion ceramic tiles is insufficient. Market supervision and product testing have long been lagging behind. Loopholes, coupled with false propaganda and exaggeration by some businesses, have made these "black technology" products subject to doubts, criticisms and complaints from all parties, causing a "crisis of trust" in the industry, and even causing consumers to no longer be interested in negative ion ceramic tiles.
Therefore, timely rectification of market regulations and product regulations is a top priority.
What should we do? In addition to the self-discipline of production enterprises, we must also do a good job in craftsmanship and negative ion ceramic tiles; at the event on April 17, the president of the China Building and Sanitary Ceramics Association also gave a path: In order to help the society It is key to distinguish the authenticity of negative ion ceramic tiles with consumers, purify the environment for scientific and technological innovation in the ceramic industry, and make good companies and products more visible. Doing a good job in quality evaluation of negative ion ceramic tiles is key.
There is one company that has done just that, Te Te Negative Ion Ceramics. As the inventor of negative ion tiles, Te Te Te Te has obtained the patent certificate for the invention of negative ion tiles in 2004. Recently, the "R&D, Evaluation, Biological Effect Research and Industrialization of Long-lasting Antibacterial Air Purifying Functional Tiles" project independently developed by the company passed the appraisal of scientific and technological achievements and reached the international advanced level.
A good brand, in addition to having good products, must also be standardized. In 2017, it specially became the drafting and compilation unit of the three major standards of "national standard, industry standard and group standard" for negative ion ceramic tiles to provide consumers with healthy and good ceramic tiles and guide the healthy development of the industry. . The power of an individual is always small. For the negative ion ceramic tile industry to become a regular army, it still needs to standardize supervision of other brands and markets, and warn and punish companies or products that fail product testing.
In this way, negative ion tiles can go further.
