On June 18, the Composite Light Textured Brick Changsha Wrigley Home Experience Center grandly opened. This is another strategic layout of Wrigley's composite light-grained tiles to accurately target consumer demand after the opening of many major home experience centers.
On the same day, Xie Xin, deputy secretary-general of the Furniture Decoration Chamber of Commerce of the All-China Federation of Industry and Commerce, Kang Qiangxin, executive chairman of the Changsha Building Decoration Industry Association, and chairman of Hunan Hechen Real Estate Development Co., Ltd. Wu Yanmou, Jiang Tao, President of Medi Decoration Group, Xie Yuerong, Chairman and General Manager of Wrigley Home Furnishing Group, Huo Qiujie, Director and Deputy General Manager of Wrigley Home Furnishing Group, Lu Jinhui, Deputy General Manager of Wrigley Home Furnishing Group, Cheng Zhen, General Manager of Tile Division of Wrigley Home Furnishing Group, Weng Bin, Chairman of Zhejiang Chaohu Intelligent Technology Co., Ltd., Zhou Yangou, General Manager of Hunan Chaohu Intelligent Technology Co., Ltd., Xiong Yong, General Manager of Changsha Wrigley Home Experience Center, Gan Qian, General Manager of Changsha Wrigley Home Experience Center and other leading guests as well as Toutiao and Xiaoxiang Many media such as Morning News and Sanxiang Metropolis Daily came to the scene to witness this exciting moment.
In addition to the grand opening celebrations, on-site activities also attracted many customers to enthusiastically experience and place orders, achieving further breakthroughs in performance! The image of the flagship store has been highly praised by many decoration companies and real estate companies. Why on earth is Wrigley's composite light-grained bricks able to meet the needs of the current consumer market and why are stores so popular?
▲The atmosphere is hot
Exquisite layout of the whole house space scene
One-stop consumption experience is recognized by users
As a "new first-tier" city with rapid development momentum, Changsha's accelerating urban expansion has brought a large number of new people, and at the same time spawned a huge potential increase in the home decoration market, and the establishment of Changsha Wrigley Home Experience Center , it provides the main consumer groups with a WYSIWYG immersive space and differentiated full product services.
▲The leaders and guests of Wrigley Home Furnishing Group gave speeches
This 1,000-square-meter international minimalist-style large home furnishing store has a high-end overall image, covering a full scene space integrating ceramic tiles and customization, including living rooms, bedrooms, kitchens, bathrooms, etc., to subdivide The scene form restores the real life of users and meets the decoration needs of current consumers.
The space scene design based on Wrigley composite light-grained bricks was prepared and planned by an Italian designer team and the ceramic tile team for more than a year.
The store mainly combines interspersed moving lines to guide consumers to position themselves as experiencers rather than bystanders, focusing on the true feelings of users in the process of experiencing products and interacting with products. , continue to optimize the positive experience of consumers, form a true integration at the lifestyle level, perfectly present what you see is what you get to consumers, and provide them with an immersive one-stop shopping experience.
▲Changsha Wrigley Home Experience Center< /p>
A comfortable meeting space is set up in the central area, where consumers can sit down and chat with shopping guides about their decoration needs. The store can also be used as a venue for small salons, designer events, etc.It shortens the distance with customers and makes customers feel at home when visiting the store.
It is Wrigley Home's mission of "continuously improving people's quality of smart home life" and the concept of providing users with a one-stop all-scenario consumption experience that can help consumers Feel the charm of the era of experiential home consumption more intuitively, activate the ecological vitality of the large home industry chain through the link effect, and promote the transformation and evolution of the home industry.
A collection of fine products for compound light lines
Build core competitiveness to get off to a good start
If subdivided scene experience is the "main theme" of the new stage of Changsha Wrigley Home Experience Center, then the powerful product system matrix is the "protagonist group" on this stage.
With the iconic super-grade scholarly light-grain 3.0 slate series and light-grained elemental slate series released this year as the core, Wrigley composite light-grain tiles have completely constructed four series of product groups that represent the Wrigley brand symbol and unique value. The matrix covers a star lineup of multiple categories, specifications, colors and textures such as rock slabs and ceramic tiles, allowing consumers to have more diverse choices.
▲Wrigley composite light-grained brick star product lineup
Continue to focus on light-grained IP and focus on improving the core competitiveness of products. In order to meet the increasing user value needs, Wrigley composite light-grained tiles took the lead in laying out an all-rock home matrix and realizing a comprehensive rock slab. , full-size slate, integrated wall and floor cabinets, and full-rock customization of the bathroom space. We are committed to creating a more advanced and comprehensive one-stop customized solution of "whole house + whole rock + whole case" for users.
The light-grain products created with extreme thinking, backed by the 28-year brand strength of Wrigley Home Furnishing Group, not only boosted confidence, the products also established a good reputation in the consumer circle. Word-of-mouth gain the trust and support of more consumers, boosting the opening performance to a boom.
Focus on the research of composite light-grained bricks and continue to innovate. In the future, the composite light-grained brick Wrigley Home Experience Center will be further expanded in other cities to establish a link between consumption and emotional experience. Create an ideal Meiju life for users.
