On July 5, the 37th Foshan (International) Ceramics and Bathroom Expo (referred to as "Foshan Ceramics Expo") opened grandly. As a major event in China's ceramic industry, major brands compete on stage to show the world the latest and most advanced products and technologies in the ceramic sanitary ware industry. Among them, enterprises from the direction presented fashionable new products, attracting many merchants and winning unanimous attention from the industry.
Taking advantage of the east wind of the Ceramics Expo, on the afternoon of July 5th, thousands of miles of rivers and mountains - Su - Directional Enterprise Song Su|Fangu Brick's new product launch conference was held shockingly at the Nanzhuang Marketing Center. Jin Yafan, Chairman of the Manufacturing and Construction Professional Committee of the China Promotion Association , Liu Liyan, Managing Director of Directional Enterprise, and other company management leaders, dealers, customers from all over the country, and mainstream media in the industry gathered together to witness the global release of Song Su|Fangu Brick's new products and open the road to the future.
▲Conference site
▲Host-Marketing Manager Yan Haoyin
Thousands of miles of rivers and mountains·Su
Inheriting the aesthetics of the Song Dynasty and establishing a new life
In 2022, the company will start from the market and customer needs, while consolidating the advantages of the original product system, focus on the high-dimensional needs of the young new middle class, and create Songsu|Fangu, which inherits the aesthetics of the Song Dynasty and is highly reborn. A new category of bricks.
▲Song Su|Fangu Brick's new exhibition hall
At the beginning of the meeting, Liu Liyan, managing director of Fangfang Enterprise, expressed her gratitude to friends from all walks of life who have always trusted and supported Fangfang Enterprise, and said, "The development of Songsu|Fangu Brick is an important step for Fangfang Enterprise to use products as a carrier to inherit excellence. The exploration of culture is also one of the company’s future product development directions: insisting on product design, craftsmanship, and peopleResidential care, multi-dimensional protection and inheritance of national culture and the beauty of a great country, allows more excellent culture to enter the public eye again, attract more attention, and thus have the possibility of rebirth. ”
▲Liu Liyan, Managing Director of ▲Direction Enterprise
Empower terminals with new products
New ammunition, new resources, new markets
The market is the touchstone for testing product strength! This press conference also invited Guanqiang Ceramics Zhengzhou dealer Liu Zhongbao to share as a representative. He believed that Song Su | Fan Gu Brick not only grasped the "prime", but also added a layer of cultural precipitation on the basis of "prime". It has achieved new breakthroughs in texture, color, texture, touch, etc., which has qualitatively improved the expressiveness of ceramic tiles.
▲Guanqiang Tile Zhengzhou dealer Liu Zhongbao
Mr. Liu also said: "Today's new product launch conference not only witnessed the growth of the company, but also strengthened our confidence as a dealer."
Riding on the trend of the times
Join hands to start a new journey of development
Song Su | Fan Gu Brick is not only an integration of direction enterprises to protect and inherit the aesthetics of the Song Dynasty, but also aims to provide hundreds of millions of families with a highly cultural aesthetic space that coexists with art.
▲Song Su | Fangu Brick New Product Launch Ceremony
Accompanied by exciting music, 8 leading guests jointly opened Songsu | Fangu Brick's road to the market, opening a new chapter in the product innovation of the company!
▲Thousands of miles away, Song Sumei in the world
A Thousand Miles of Land Painting
Yi Ren Da Song Refined Ceramic Tiles
The premiere of the blockbuster film "A Thousand Miles of Land and Mountains" was also held at the meeting. Based on the aesthetics of the Song Dynasty, the artistic conception of calligraphy and solo dance, the echo of modernity and tradition, ran through the entire film to deduce the light and texture of the product. , plain feeling, and color feeling, just to convey the aesthetic concept of Song Su | Fan Gu Brick: taking Song Dynasty as its beauty, unique!
Huang Yunyue, director of "A Thousand Miles of Rivers and Mountains·Su", said: "Song Su" is not a name, but a systematic strategy. From the perspective of marketing, product application, and industrial design, all enterprises will have a set of "Song Su" strategies to fully penetrate the Song Dynasty aesthetics into all aspects of the product, so that the product has the same high degree of Song Dynasty culture from the inside out. Aesthetic connotation.
▲ Huang Yunyue, director of "A Thousand Miles of Rivers and Mountains"
Behind the creation of high-quality products is not only the accumulation of culture, but also the continuous pursuit of upgrading product quality. Yuan Shibin, general manager of the Direction Enterprise Market Management Center, gave a detailed introduction to the product performance, process, technology, design blueprint and other aspects of Song Su|Fangu Bricks, and shared Song Su|Fangu Bricks with everyone from the perspective of current consumer demand. Brick marketing direction.
▲ Yuan Shibin, general manager of the Directional Enterprise Market Management Center
▲Free access to the media
Stay down-to-earth in the face of market changes, and remain true to our original aspirations as we continue to forge ahead. With the release of new products from Song Su|Fangu BrickWith the successful holding of the press conference, the company's product research and development path will also enter a new development period.
▲Visit Song Su | Fan Gu Brick Exhibition Hall
In the future, Directional Enterprises will continue to adhere to the concept of "inheritance and reinvention", use ceramic tiles as the carrier, protect the national culture and the beauty of the great country, accelerate terminal development with products of higher quality and more beautiful designs, and bring better things to consumers. , a warmer home space.
▲Group photo
The excitement continues
The excitement of the Tao Expo continues
Want to appreciate the beauty of Song Su|Fan ancient bricks
From July 5th to 8th, check in to enterprises
More surprises are waiting for you to discover
